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Stagnant water gathers dust.

Akira Tsuchiya
Akira Tsuchiya

Stagnant water gathers dust

Change is always necessary in life.

Throughout history, organisms that cannot adapt to changes in their environment have always been eliminated.

The same is true of work. If you continue to do the same thing for 10 or 20 years, your thoughts, ideas, work style, and awareness will accumulate dust and grime,

When you continue to do the same thing for 10 or 20 years, garbage and grime accumulate in your thoughts, ideas, work style, and perceptions.

It becomes a habit, and you are stuck in that environment for the rest of your life.

You will lose the courage to face the environment, and you will lead a life of compromise, saying, "Oh well.

And they will lead a life of compromise.

This once-in-a-century recession is a great opportunity for new business development.

This once-in-a-century recession is a great opportunity for new business development.

In the business world, there are many services that are still in operation and have been

Many of the long-loved services that are still in existence in the business world were started during the recession or overcome the recession.

As I have written before, "Enter through the narrow gate! The more recession there is, the more people are willing to do so.

The more recessionary a business is, the more chance it has to refine its essence and become more genuine.

The more you can refine the essence of your business, the closer you can get to the real thing.

A company, its employees, and its business cannot keep repeating the same thing over and over again.

Stagnant water is filled with garbage.

Just as water keeps flowing to maintain its clarity, people, companies, and businesses must keep flowing to maintain their accuracy and attractiveness.

People, companies, and businesses must continue to flow, maintain accuracy, and be attractive.

Do you, your company, and your business change spontaneously and constantly?

spontaneously and constantly changing?

I want to live my life so that I am not afraid of constant change.

Akira Tsuchiya, Assentia Holdings,Inc.

Assentia Holdings,Inc.Akira Tsuchiya
Akira Tsuchiya

Akira Tsuchiya

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Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"