Real Products 2
Charles Revlon, founder of the American cosmetics company Revlon, said.
We make perfume in our factories. But in our stores we sell hope."
Companies that come up with commodities when asked what their products are are weak.
Revlon is not selling perfume, but "hope" that women can fulfil their desire to be more and more beautiful and that they can become more and more beautiful.
Some companies sell products, others sell services.
Either way, they need to know what their real product is.
Can all employees equally answer what the company's real product is?
I think this is very important for the penetration of the company's philosophy.
This is also a way for the company to appeal to the kind of customers it wants to attract.
What is the real product of a convenience store that has been pursuing convenience?
What is the real product of a car manufacturer?
What is the real product of a restaurant business?
The basis of marketing is to narrow down the customer base, and if you want everyone to come, no one will come.
No one wants to go.
What kind of customers do you want?
Thinking about this is the beginning of marketing.
Ascentia Holdings Corporation
Akira Tsuchiya
Assentia Holdings, Inc.
Akira Tsuchiya
