--- title: The strength of this company! description: "この企業の強さ。\n少し前までのパソコンの流れは、ネットブック。\n新しいカテゴリーを築いた\nノートブックよりも軽く、持ち運びもしやすい。そして圧倒的に安い。でも性能面では劣る\nこの流れに乗らなかった会社は、パナソニックとマック\n自社の成長戦略を明快に描いている企業はブームを後追いしない。" image: https://blog.assentia-hd.com/hubfs/Imported_Blog_Media/mac-a4-0012.jpg --- [![Assentia Holdings](https://blog.assentia-hd.com/hs-fs/hubfs/Assenti_logo.jpg?width=993&height=142&name=Assenti_logo.jpg "Assentia Holdings")](http://assentia-hd.com?hsLang=en-us) Open main menu Close main menu - [CEO Blog](https://blog.assentia-hd.com/ceo-blog) - [国内FC](https://blog.assentia-hd.com/fc) - [海外向けFC](https://fc.assentia-hd.com/brandlist) - [月刊アセンティア](https://blog.assentia-hd.com/now2) - [English - United States](https://blog.assentia-hd.com/en-us/blog/20100128) - [日本語 - 日本](https://blog.assentia-hd.com/ceo-blog/20100128) English - United States [ceo blog](https://blog.assentia-hd.com/en-us/blog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/blog/tag/ceo) # The strength of this company! ![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.assentia-hd.com/en-us/blog/20100128) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.assentia-hd.com/en-us/blog/20100128) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.assentia-hd.com/en-us/blog/20100128) ![](https://blog.assentia-hd.com/hubfs/Imported_Blog_Media/mac-a4-0012.jpg) [![mac a4-001](https://blog.assentia-hd.com/hs-fs/hubfs/Imported_Blog_Media/mac-a4-0012.jpg?width=280&height=187&name=mac-a4-0012.jpg "mac a4-001")](https://blog.assentia-hd.com/hubfs/Imported_Blog_Media/mac-a4-0012.jpg?hsLang=en-us)   The strength of this company! At 3:00 AM Japan time today, a new Mac product was announced in the US. It was amazing to be able to keep track of the situation in real time via Twitter, etc. I really felt that the time difference has disappeared. I really felt that the time difference has disappeared. There are many opinions about the iPad product itself, but what I find amazing is the company's I am impressed by the company's strategy. No other company has ever created so much anticipation and blasted out a release. There are almost no leaks of information. Even within the company, leakers of information are punished thoroughly and severely. Until recently, the trend in personal computers was netbooks. A new category was established. Lighter than notebooks, they are easy to carry around. And they are by far the cheapest. But they are inferior in terms of performance. The companies that did not follow this trend were Panasonic and Macintosh. I do not know what will happen to netbooks in the future, but companies that have a clear vision of their own growth strategy will not follow the boom. Let's Notebook is selling well in Japan. It does not break. It is sturdy. But it is a bit expensive. It claims to be "made in Japan. They are not going with the flow because they understand the needs of their customers for their own products. It is a strategy that cannot be implemented without a clear understanding of what customers are looking for in one's products. It's the same with Macs. They have no interest in netbooks. What their customers want most from them Satisfaction of ownership, performance, and design. I feel that they are very particular about the products they launch one after another. Jobs can do what they do because their employees love their products. I heard that a company in Niigata, Japan is responsible for the polished aluminium on the back of the iPod. They create products over and over again until they are satisfied with every detail. This company's strategy is always value-added creation. The company's strategy has always been to create value-added products. The company does not have products that are just "easy," right? Is there a commitment to the company's products and services? What is it that customers want to buy, use, eat, or receive services from your company? What is it that arouses their interest? It is important. If not, you will just be swept away. In the restaurant industry, At one time, McDonald's led the way with its low-priced one-cost hamburger. Other companies followed suit, and what happened? It is still fresh in our memories. The streets are flooded with uniform izakaya (Japanese-style pubs) and low-priced izakaya (Japanese-style pubs). 300 yen, 270 yen, and so on. What are the customers' needs? Is there any joy there? Are the employees happy? What about pride? I think we will see results in less than a year. There are things you can't see or understand when you are inside. You have to have a bird's eye view. How about in your industry? I will think about it. Ascentia Holdings Corporation Akira Tsuchiya Assentia Holdings, Inc. Akira Tsuchiya [http://twitter.com/atutiya](http://twitter.com/atutiya)               ![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) #### Akira Tsuchiya [Follow me on my website](http://assentia-hd.com?hsLang=en-us) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on Twitter](https://twitter.com/Atutiya) Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia" ## Related Articles [![](https://blog.assentia-hd.com/hubfs/Imported_Blog_Media/IMG_0775-2.jpg)](https://blog.assentia-hd.com/en-us/blog/20101229?hsLang=en-us) [ceo](https://blog.assentia-hd.com/en-us/blog/tag/ceo) ### [Thankful for the past year.](https://blog.assentia-hd.com/en-us/blog/20101229?hsLang=en-us) [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) [Read More](https://blog.assentia-hd.com/en-us/blog/20101229?hsLang=en-us) [![](https://blog.assentia-hd.com/hubfs/d0baecfcf123669604ab6465828bbede_s.jpg)](https://blog.assentia-hd.com/en-us/blog/20201001?hsLang=en-us) [FC加盟店](https://blog.assentia-hd.com/en-us/blog/tag/fce58aa0e79b9fe5ba97) [フランチャイズ](https://blog.assentia-hd.com/en-us/blog/tag/e38395e383a9e383b3e38381e383a3e38) ### [First trip to a local city in a long time! 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[Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) [Read More](https://blog.assentia-hd.com/en-us/blog/20201001?hsLang=en-us) #### About us - [企業情報](https://www.assentia-hd.com/01_00/) - [会社概要](https://www.assentia-hd.com/01_00/01_01/) - [社長ブログ](https://blog.assentia-hd.com/ceo-blog) #### Services - [フランチャイズビジネス支援](https://fc.assentia-hd.com/ja/home) - [加盟店が主役のフランチャイズ商談会](https://fc.assentia-hd.com/franchise-fair-0) - [明日の本業を考える戦略合宿](https://fc.assentia-hd.com/bp-camp) #### News - [海外支援実績](https://fc.assentia-hd.com/ja/experience) - [フランチャイズブランド](https://blog.assentia-hd.com/fc) - [Assentia Now](https://blog.assentia-hd.com/now) ### メルマガ登録 Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Akira Tsuchiya", "url" : "https://blog.assentia-hd.com/en-us/blog/author/akira" }, "dateModified" : "2023-06-03T14:08:45.943Z", "datePublished" : "2023-06-03T14:08:45.000Z", "headline" : "The strength of this company!", "image" : [ "https://blog.assentia-hd.com/hubfs/Imported_Blog_Media/mac-a4-0012.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.assentia-hd.com/en-us/blog/20100128", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.assentia-hd.com/hubfs/Assenti_logo.jpg" }, "name" : "Assentia Holdings,Inc" } } ```