--- title: The second reconstruction by our own hands! description: "第二の復興を自分たちの手で！\n日本人ってほんと仕事する人種。\nこの人種的特性が間違いなくこれからの復興の鍵、世界的にも奇跡的な戦後復興は自分達の両親や祖父母が献身的努力で成し遂げた。これからは自分たちの代\n万人に知らしむのは不可能。だから由らしむべきだと言っている。" --- [![Assentia Holdings](https://blog.assentia-hd.com/hs-fs/hubfs/Assenti_logo.jpg?width=993&height=142&name=Assenti_logo.jpg "Assentia Holdings")](http://assentia-hd.com?hsLang=en-us) Open main menu Close main menu - [CEO Blog](https://blog.assentia-hd.com/ceo-blog) - [国内FC](https://blog.assentia-hd.com/fc) - [海外向けFC](https://fc.assentia-hd.com/brandlist) - [月刊アセンティア](https://blog.assentia-hd.com/now2) - [English - United States](https://blog.assentia-hd.com/en-us/blog/20110314) - [日本語 - 日本](https://blog.assentia-hd.com/ceo-blog/20110314) English - United States [ceo blog](https://blog.assentia-hd.com/en-us/blog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/blog/tag/ceo) # The second reconstruction by our own hands! ![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.assentia-hd.com/en-us/blog/20110314) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.assentia-hd.com/en-us/blog/20110314) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.assentia-hd.com/en-us/blog/20110314)   The second reconstruction by our own hands! Working in the Haneda lounge before an overseas business trip. When I see people from various countries in the lounge like this, I really think about it. Japanese people are really a hard-working race. This racial trait is definitely the key to future reconstruction. The world's miraculous postwar reconstruction was achieved by the dedication of their parents and grandparents. From now on, it will be our generation. What can we do at this great timing point? Politics has been trying hard to do something small, something really small, something that is not even necessary right now. But after the earthquake, it seems to me that politicians and the public have begun to move toward a single goal, a single objective. The reason why Japanese politicians lack leadership is because they lack the ability to set goals and the centripetal force to move people toward those goals. Politics depends on how to make the people believe in what they want to achieve. But Japanese politicians are not good at this. The Analects of Confucius says that it is impossible for everyone to know. That is why we should let the people know. The same goes for management. How do you lead your employees? This is the key to success. There is only one way to lead. TOP must be sincere. They must speak out what they truly think. They must set and pursue the goals that they truly want to achieve. This is all. Contribute to Japan's recovery. There is no need to think big. How can I contribute to Japan's recovery within the scope of my current work? Donations and aid alone will not bring about true recovery. It seems that Japanese managers are being called NATO (No action Talking only) overseas. Now let's bring it back to our company. 。。。。 They don't have a sense of responsibility, so they can't make decisions. They don't want to take responsibility, so they all think together. The president of a small or medium-sized company, even if it is small, makes all the decisions himself and takes on all the responsibility over his life. That is why he thinks and thinks and thinks and thinks desperately about whether it is the best way or not. He takes responsibility for the lives of all his employees. Isn't it the same for politicians? Politicians who cannot do that should leave national politics. Let's think about it. Think about what you can do and how you can help Japan recover! Assentia Holdings Inc Akira   ![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) #### Akira Tsuchiya [Follow me on my website](http://assentia-hd.com?hsLang=en-us) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on Twitter](https://twitter.com/Atutiya) Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia" ## Related Articles [海外フランチャイズ](https://blog.assentia-hd.com/en-us/blog/tag/e6b5b7e5a496e38395e383a9e383b3e38) [ceo blog](https://blog.assentia-hd.com/en-us/blog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/blog/tag/ceo) ### [For an encounter to be an encounter!](https://blog.assentia-hd.com/en-us/blog/20110410?hsLang=en-us) ## For an encounter to be an encounter! [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) [Read More](https://blog.assentia-hd.com/en-us/blog/20110410?hsLang=en-us) [ceo blog](https://blog.assentia-hd.com/en-us/blog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/blog/tag/ceo) ### [Thoughts are upstream of methods!](https://blog.assentia-hd.com/en-us/blog/20091011?hsLang=en-us) [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) [Read More](https://blog.assentia-hd.com/en-us/blog/20091011?hsLang=en-us) #### About us - [企業情報](https://www.assentia-hd.com/01_00/) - [会社概要](https://www.assentia-hd.com/01_00/01_01/) - [社長ブログ](https://blog.assentia-hd.com/ceo-blog) #### Services - [フランチャイズビジネス支援](https://fc.assentia-hd.com/ja/home) - [加盟店が主役のフランチャイズ商談会](https://fc.assentia-hd.com/franchise-fair-0) - [明日の本業を考える戦略合宿](https://fc.assentia-hd.com/bp-camp) #### News - [海外支援実績](https://fc.assentia-hd.com/ja/experience) - [フランチャイズブランド](https://blog.assentia-hd.com/fc) - [Assentia Now](https://blog.assentia-hd.com/now) ### メルマガ登録 Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Akira Tsuchiya", "url" : "https://blog.assentia-hd.com/en-us/blog/author/akira" }, "dateModified" : "2023-06-03T08:43:21.762Z", "datePublished" : "2023-06-03T08:43:21.000Z", "headline" : "The second reconstruction by our own hands!", "mainEntityOfPage" : { "@id" : "https://blog.assentia-hd.com/en-us/blog/20110314", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.assentia-hd.com/hubfs/Assenti_logo.jpg" }, "name" : "Assentia Holdings,Inc" } } ```