---
title: Good motive, or no self interest?
description: "動機善なりや、私心なかりしか。\n社員が自分会社の理念を語れるのは美しい。\n理念に惚れて、理念と共に仕事ができ、自己の成長を、社員と共に切磋琢磨できる場所。\n自分の会社がそうであったなら、その文化を大事にしてほしい。\nお題目の理念ではなく。創業者が心からそう願った理念\n文化を作るに10年かかっても崩すのは3日"
---

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 English - United States

# Good motive, or no self interest?

![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira)

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## Good motive, or no self-interest?

These are the famous words of Kyocera's founder, Chairman Inamori.

Whenever I enter a business, I always ask myself, 'Is my motive good?

 Whenever I enter into a business venture, I always ask myself, "Is my motive good?

Whenever I hear these words, I am reminded of the words of Niijima Jo, the founder of my alma mater.

Don't have selfish motives. Do not act in self-interest. Do not be selfish, and do not be selfish, and do not be selfish, and do not be selfish, and do not be selfish, and do not be selfish, and do not be selfish. You are the most important and responsible person in the whole world.

These words were recited 130 years ago.

Considering that we are from the same city, Kyoto, I am sure that these words had a great influence on President Inamori's words.

I entered Doshisha University for one reason.

I entered Doshisha University because I fell in love with this monument, and because I admired the name of the school, Yashiro, where like-minded people gather. That's why I entered the school even after graduating from high school and taking a year off from college.

When choosing a high school or a university, it would be a tragedy if one chooses a school only because it is number one or number two.

It would be a tragedy if you choose a school just because it is number 1 or number 2.

You should choose a school based on its school culture, philosophy, and the ideology of its founder, and not based on rank alone.

I have no attachment to a school or organization that I entered only because of its ranking. You can't have any feelings for them.

The same is true for companies.

You should choose a company based on an understanding of the founder's thoughts, corporate culture, philosophy, and company ideology.

If you choose a company because it is number one or number two in the industry, you will be unhappy. The means of working for a company will end up in a world of self-satisfaction.

I joined this company because I admired this part of the company. I want to do what I want to do through this company!

Without the ability to confidently say, "This is what I want to do through this company," every day is a waste of time, and the company becomes nothing more than a place where people are paid for the irreplaceable time they spend in their lives.

It is a beautiful thing when employees can talk about their company's philosophy.

It is a great blessing. It is a place where people can fall in love with the philosophy, work with the philosophy, and grow and develop themselves in friendly competition with their employees.

Such a company is wonderful. It doesn't happen often. Such a company.

If your company is like that, please cherish its culture.

It is not a mere title, but a philosophy that the founder sincerely wished for. It is a philosophy that the founder sincerely wished for.

It is important.

It takes 10 years to create a culture, but it takes less than 3 days to destroy it.

The value of something invisible.

It is important.

Assentia HoldingsAkira TsuchiyaAssentia Holdings

![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5)

#### Akira Tsuchiya

[Follow me on my website](http://assentia-hd.com?hsLang=en-us) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on Twitter](https://twitter.com/Atutiya)

Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"

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