--- title: A life of expectation! description: "期待 アタリ な人生。\n店舗のサービス業においても、通常の商品営業においても、異性の彼女、彼氏に対しても、「期待アタリ」は重要だ。\nそこの付加価値がある限り、会社も、人間も離れない。\nそこに付加価値がなくなると、一気に周りは離れていく。\n常に自分自身をブラッシュアップして磨き続けないとそうはならない" --- [![Assentia Holdings](https://blog.assentia-hd.com/hs-fs/hubfs/Assenti_logo.jpg?width=993&height=142&name=Assenti_logo.jpg "Assentia Holdings")](http://assentia-hd.com?hsLang=en-us) Open main menu Close main menu - [CEO Blog](https://blog.assentia-hd.com/ceo-blog) - [国内FC](https://blog.assentia-hd.com/fc) - [海外向けFC](https://fc.assentia-hd.com/brandlist) - [月刊アセンティア](https://blog.assentia-hd.com/now2) - [English - United States](https://blog.assentia-hd.com/en-us/blog/20130509) - [日本語 - 日本](https://blog.assentia-hd.com/ceo-blog/20130509) English - United States [ceo blog](https://blog.assentia-hd.com/en-us/blog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/blog/tag/ceo) # A life of expectation! ![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.assentia-hd.com/en-us/blog/20130509) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.assentia-hd.com/en-us/blog/20130509) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.assentia-hd.com/en-us/blog/20130509) ## A life of expectation! A life of expectation and atari. I think such a way of life is the best. In life, in private life, and in work. If the evaluation after the fact is low in relation to the expectations before the event, the expectation will surely be a disappointment. In all aspects of life, people, and work. I thought it would be like this, but it's not. 。。。。 Is this really the level? Fat company, 00 stores, 00 people..." This is the root of customer churn in the corporate world and the best way to leak customers. It is the best way to leak the customers. This is the best way to make customers return! This is the best way to create repeat customers. This is true for restaurants, hardware manufacturers, sales promotion companies, food companies, and so on. However, everyone wants to be big and bold at the beginning, and this creates a gap, which is the root of disappointment. Although the post-evaluation is higher than the pre-expectation, we do not dare to intentionally lower the pre-evaluation. If we do this, the motivation of the company and its employees will decrease rapidly, and it will not be a source of growth. I believe that the "expected atari" is how you can positively betray the expectations of the normal state of prior evaluations! In this sense, "expect atari" is important in the service business of a store, in regular product sales, and in one's personal life, whether it is to a friend of the same sex, or to a girlfriend or boyfriend of the opposite sex. As long as there is added value, neither the company nor the person will leave. When there is no value added, people will leave at once. In order to keep creating a state of expectation-attari, you have to constantly brush up and polish yourself. Always, always. Input. I want to always think about whether I can be in a state of "expectation-atari" to those around me at all times. Assentia Holdings Inc Akira Tsuchiya Akira           ![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) #### Akira Tsuchiya [Follow me on my website](http://assentia-hd.com?hsLang=en-us) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on Twitter](https://twitter.com/Atutiya) Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia" ## Related Articles [![](https://blog.assentia-hd.com/hubfs/UP%20%202020-01-31%2011.43.01-Mar-20-2022-12-00-55-71-PM.png)](https://blog.assentia-hd.com/en-us/blog/20220102?hsLang=en-us) [海外フランチャイズ](https://blog.assentia-hd.com/en-us/blog/tag/e6b5b7e5a496e38395e383a9e383b3e38) [フランチャイズ](https://blog.assentia-hd.com/en-us/blog/tag/e38395e383a9e383b3e38381e383a3e38) [ceo blog](https://blog.assentia-hd.com/en-us/blog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/blog/tag/ceo) ### [Life's Worth of Work！](https://blog.assentia-hd.com/en-us/blog/20220102?hsLang=en-us) ## Life's Worth of Work！ New Year's Day, 2022 I would like to thank everyone in Japan for all your support over the past two years, I will be in Japan for two years ever... [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) [Read More](https://blog.assentia-hd.com/en-us/blog/20220102?hsLang=en-us) [海外フランチャイズ](https://blog.assentia-hd.com/en-us/blog/tag/e6b5b7e5a496e38395e383a9e383b3e38) [飲食店](https://blog.assentia-hd.com/en-us/blog/tag/e9a3b2e9a39fe5ba97) ### [Two Overseas Expansion Strategies](https://blog.assentia-hd.com/en-us/blog/20170207?hsLang=en-us) ## Two Overseas Expansion Strategies [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) [Read More](https://blog.assentia-hd.com/en-us/blog/20170207?hsLang=en-us) #### About us - [企業情報](https://www.assentia-hd.com/01_00/) - [会社概要](https://www.assentia-hd.com/01_00/01_01/) - [社長ブログ](https://blog.assentia-hd.com/ceo-blog) #### Services - [フランチャイズビジネス支援](https://fc.assentia-hd.com/ja/home) - [加盟店が主役のフランチャイズ商談会](https://fc.assentia-hd.com/franchise-fair-0) - [明日の本業を考える戦略合宿](https://fc.assentia-hd.com/bp-camp) #### News - [海外支援実績](https://fc.assentia-hd.com/ja/experience) - [フランチャイズブランド](https://blog.assentia-hd.com/fc) - [Assentia Now](https://blog.assentia-hd.com/now) ### メルマガ登録 Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Akira Tsuchiya", "url" : "https://blog.assentia-hd.com/en-us/blog/author/akira" }, "dateModified" : "2023-06-03T08:25:18.857Z", "datePublished" : "2023-06-03T08:25:18.000Z", "headline" : "A life of expectation!", "mainEntityOfPage" : { "@id" : "https://blog.assentia-hd.com/en-us/blog/20130509", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.assentia-hd.com/hubfs/Assenti_logo.jpg" }, "name" : "Assentia Holdings,Inc" } } ```