---
title: TWO ROADS
description: "成功者と非成功者\nその違いは何か？\n人生は選択の連続だ。\n過去の選択を正しく、行い続けている人が成功者であり、\nまた失敗しながらでも成功の道を歩んでいる人が成功者。\n成功者で、過去の選択がなぜ正しかったのかを考えるひとは少ない。\n非成功者で、過去の選択がなぜ正しくなかったのかを考えない人は少ない。"
image: https://blog.assentia-hd.com/hubfs/Imported_Blog_Media/a82e50263d366ad1b39fe9f70166f5c0.png
---

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# TWO ROADS

![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira)

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## Two Roads

What is the difference between successful and unsuccessful people? 

Life is a series of choices. People make a variety of choices 9,000 times every day, every hour of every day. We are forced to make various choices as long as we live, whether we want to or not.　What to wear when you wake up in the morning, which route to take to the office, what to have for lunch. Suntory or Kirin for coffee? 。。。。　

It is no exaggeration to say that we live our lives making choices every hour of every day. When it comes to management, we are in the midst of the trends of the times,　

The successful person is the one who continues to make the right choices in the past, and the successful person is the one who continues on the path of success even while making mistakes.　

Few people are successful in one choice and think about why they made the right choice in the past. Few people are non-successful and do not think about why their past choices were not right.　　

Successful people usually know that they made the right decision, and no one goes back and digs into the past to find out why they were right. Non-successful people are constantly thinking about the mistakes of past choices. Why, why, why. Who doesn't think about it?　

Only successful people know how to choose success. It comes from real experience.　

A true and lasting success is someone who always goes back and rethinks his or her past choices and decisions, and chews them over, without being swayed by the current trends of the time.　

Success comes from failure. Failures are also born from successes.　　

In short, whether it is a failure or a success, I think it is important to think deeply about and digest the elements of success and failure from all perspectives, from the market, from the product, and whether or not one understands the elements of success and failure by breaking them down.　

A company that ends with one or two successes, a food and beverage company that ends with two successful businesses, or a company that continues to make its businesses and businesses successful on a permanent basis.　

I think that is where the difference lies in the end.　

Two Roads Which way to go is easy but difficult. That is life. It is a choice.　

Assentia Holdings Akira

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![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5)

#### Akira Tsuchiya

[Follow me on my website](http://assentia-hd.com?hsLang=en-us) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on Twitter](https://twitter.com/Atutiya)

Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"

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