---
title: What is your company's real product?
description: "コロナ禍のニューノーマルの時代\n不確実性と非連続性の時代\n「不」であり「非」であるということは\n先のブログにも書いたが、非常にチャンスが転がっている時代ということ\n「不」と「非」を解決することに、ビジネスの大きなチャンスが眠っているからだ\nコンビニは不便を解消した\nトヨタのカンバン方式は非効率を解消した"
image: https://blog.assentia-hd.com/hubfs/138093818_2774903802751337_1305561206676630373_n.png
---

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# What is your company's real product?

![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira)

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![ryobi](https://blog.assentia-hd.com/hubfs/138093818_2774903802751337_1305561206676630373_n.png)

## What is your company's real product?

Now, what is your company's real product?

If you are in the restaurant business, are you in the business of serving food? If you are in the passenger industry, are you in the business of transporting people safely?

Is that really true?

Even in the same industry, the real product varies from company to company.

Even in the same restaurant,

A company that provides delicious food, a company that creates brands without end, a company that creates the best moments, a company that provides products as quickly as possible, and a company that provides products as cheaply as possible.

It depends greatly on how they are positioned. This is because managers and employees have different ways of thinking based on their corporate philosophy.

There is no such thing as what is good and what is bad. Is the target the product or the employee? Employees? Management?

It is the difference.

There is a company called Ryobi in Hiroshima. It is a company that manufactures tools and castings.

It is a company that manufactures and sells moulds, which is another way of thinking about real products.

But let's change the concept further,

"A drilling company that can drill holes in anything.

The moment we change our mindset to "a drilling company that can drill holes into anything," our corporate vision will broaden.

The business category in which we should expand expands. The playing field changes at once.

In which arena and with whom do we fight? In Japan or in the world?

The New Normal Era of the Corona Disaster

An era of uncertainty and discontinuity.

As I wrote in an earlier blog, "uncertainty" and "non-continuity" mean that we are in an era of great opportunities.

This is because great business opportunities lie in solving "inconvenience" and "nonconvenience. Convenience stores have solved inconvenience. Toyota's Kanban system eliminated inefficiencies.

When living in an uncertain world where tomorrow is uncertain, the important thing for a company is to diversify its business, as it is a discontinuous business in a completely different field from its core business.

Diversification without mistakes.

What are the keywords necessary to develop such a business with minimal risk?

Franchise.

When entering a new business field that has a very high potential for growth, which has a greater chance of success: entering the business with only the know-how of an amateur or asking for the guidance of a knowledgeable company?

What are the keys to success in the future?

1. To read through the future transition of various markets.
2. Ask for advice from knowledgeable firms in the fields you are considering entering.

Then, enter the market at once and grow at an unrivalled pace,

Food and Health　　

Food x TECH →Food tech

Health x TECH →Health tech

(Food + Health) x TECH →This is a field that we can look forward to in the future.

Assentia Holdings, Inc  
Akira

![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5)

#### Akira Tsuchiya

[Follow me on my website](http://assentia-hd.com?hsLang=en-us) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on Twitter](https://twitter.com/Atutiya)

Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"

## Related Articles

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## What is a company?

[Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) 

[Read More](https://blog.assentia-hd.com/en-us/blog/20091008?hsLang=en-us)

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### [What companies create.](https://blog.assentia-hd.com/en-us/blog/20091019?hsLang=en-us)

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[Read More](https://blog.assentia-hd.com/en-us/blog/20091019?hsLang=en-us)

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