ceo blog

    Falling in love with your life.

    Akira Tsuchiya(en)
    Akira Tsuchiya(en)


    Men and women who say ‘you are everything’ and managers who say ‘the company is everything’.

    What goes into the various ‘Fat is everything’ statements.

    That's...

    In life, the object that should be ‘everything’ should surely be ‘yourself’.

    Not you, not the company, but yourself.

    You should live your life with that in mind.

    I cannot live someone else's life.
    Others cannot live my life.

    Only you can live your life and change it.

    How you live your life is up to you. It is up to you.

    Blaming others, making excuses and living with a list of reasons why you can't do something will not improve anything.

    Comparing yourself with others, resenting your upbringing, resenting your parents, resenting your circumstances, envying others and spending all your time in a world of self-pity.

    ‘I'm so pitiful’, ‘I'm such a tragic heroine’.

    People like that, no one will gather around you, no one will help you 😊.
    What gathers around you are the token comforters and the con artists of the heart who think deep down, ‘I'm still happier than you’.

    People gather around people who are serious and desperate about something, and help happens.

    They compare themselves with others because they have no self-establishment. We compare ourselves with some measure of something.

    In the past, when people asked me, ‘What kind of person do you like? I used to answer ‘people with dreams’. People who are confident in what they are doing and what they are going to do, and who talk about their dreams with a twinkle in their eyes.

    People like that are dwindling in number as they get older. Society and life instil a sense of resignation in people, so they stop talking about their dreams more and more.

    I want to do this! Wouldn't it be great if this happened? I want to do this!

    I have always admired people who can talk about their dreams.

    It's the same in business.

    My beloved is Richard Branson.

    No matter how old I get, I'm still chasing my dreams. A very analogue person trying to change the world with what he does.

    Every single person's life and what they live is making someone else's life worth living. If they get that feeling from you, people around you will enjoy living.

    The same applies to new businesses.

    Criteria for a new business.

    Because it will make money (although this is important).
    Because it will be easy to recruit people.
    Because it doesn't require a lot of manpower.

    Is that enough?

    People will be attracted if there is a social purpose or significance (purpose). This is because you can connect with people based on the company's existence value and sense of social value.

    For you, ____ is everything. What is your ____?

    Assentia Holdings, Inc
    CEO Akira Tsuchiya
    Akira Tsuchiya(en)

    Akira Tsuchiya(en)

    Follow me on my website Follow me on Facebook Follow me on LinkedIn Follow me on LinkedIn

    Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"