--- title: Customer defection and social network marketing description: Customer defection and social network marketing. image: https://blog.assentia-hd.com/hubfs/IMG_20250201_143417-1.jpg --- [![Assentia Holdings](https://blog.assentia-hd.com/hs-fs/hubfs/Assenti_logo.jpg?width=993&height=142&name=Assenti_logo.jpg "Assentia Holdings")](http://assentia-hd.com) Open main menu Close main menu - [Home](https://www.assentia-hd.com/en/) - [Inspection Tour](https://fc.assentia-hd.com/inspectiontour) - [Brand List](https://fc.assentia-hd.com/brandlist) - [Best ramen20](https://fc.assentia-hd.com/bestramenfranchise) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) # Customer defection and social network marketing ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.assentia-hd.com/en-us/ceoblog/20250204) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.assentia-hd.com/en-us/ceoblog/20250204) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.assentia-hd.com/en-us/ceoblog/20250204) ![](https://blog.assentia-hd.com/hubfs/IMG_20250201_143417-1.jpg) Famous shops from the past. Shop popular on social networking sites. A shop with a long line of customers. I have been in Okinawa since the end of January. To see, plan and MTG various projects for overseas. In Okinawa, Okinawa soba is the most famous noodle dish. There is a famous restaurant and we decided to go there. Inside the restaurant, there are coloured papers with the signatures of people who seem to be famous. This is a common pattern. More than half of the customers are inbound Asian foreigners. No doubt, they came to the shop because they recognised it on social networking sites. Marketing is said to have changed dramatically with social networking. It is an inexpensive way to make your shop known to customers without the need for TV commercials and the like. It is possible to reach everyone, or a targeted segment of people with narrowly defined tastes and interests. And it's not a matter of ‘a few shots with a bad gun’, but simply publishing and showing your shop without any action. If there is interest, everyone will see it. Yes, you don't have to take action one by one, you just post it on the social networking infrastructure. You don't have to take individual action, you just post it on the social networking infrastructure, either individually or with influencers. In Asia, more than in Japan, social networking seems to have changed the marketing approach for all industries. However, spreading awareness to a lot of people is a good thing, but what is the strategy afterwards? Is the situation where a lot of first-time customers are coming in and boosting sales a favourable situation for the company, or even for the shop? It's like slash-and-burn agriculture. For now, just skim the surface and scoop up customers. Over and over again, from one location to another, they are scooped up. We don't even know what those customers think of the shop. The shop just wants to increase the number of customers, so they just keep scooping them up. This is the opposite approach to creating customers who are satisfied with the shop, the food and the service and want to come back. The purpose of a company is to ‘create customers.’ P.F. Drucker put it this way. Whether you keep scooping up first-time customers or keep creating repeat customers The creation of a customer is not the same as the creation of a customer. Drucker's definition of creating a customer is, in the original create a customer. I can't help but think that he is saying that instead of looking at the number of customers in the plural, we should look at the number of faces in the singular. If one and the same customer visits a shop twice, the number of customers is two, but the number of faces is one. Quiet, SNS. A very good tool to make a lot of people aware at once. However, it is important to remember that both good and bad aspects can be recognised. The aforementioned Okinawa soba restaurant. The person who was born in Okinawa, has been a fan of this restaurant for a long time and brought me to this restaurant The person who brought me to this restaurant said. I wonder if they will ever come back...’ This. This.　 This is the end, isn't it? SNS is just an advertising tool, not a saviour for shops. If your business is a restaurant, the primary quality of your restaurant is definitely ‘taste’, This is followed by ‘atmosphere’ (the hardware of the shop's interior and the appearance of the products), ‘service’ (the software of hospitality), and The price is a skewering of all these factors. No matter how many people are notified, or how famous you become on social networking sites, and how many customers come to your shop and how many customers you have, there is no guarantee that it will continue. It all depends on the shop. It depends on the level of primary quality of the shop. A shop's sales can go up or down. Even if the shop gets buzz on social networking sites, attracts customers and sales go up in an instant, The customer's evaluation of the shop will not immediately affect the shop's sales. The standard span of visits of customers to the shop is very important. If the span of visits to a shop is one month, the customer's evaluation will only appear in sales after one month, and the customer will be satisfied and visit the shop next time after one month, so it is only then that we can finally understand. If you take moving averages, etc., you can really see the evaluation. The reverse is also true, The reverse is also true: even if customer satisfaction with the shop is low and more and more customers decide not to come back, it is only after one month that sales start to fall. The sales drop little by little, and you realise afterwards that there is nothing you can do about it. Many shops may say that sales continue to be generated by social networking and the shop is dying. Create a really good shop. Keep creating customers. Create a Buddha and put a soul into it. It takes more than a day to build a good shop that will last for a long time. Assentia Holdings, Inc CEO  Akira Tsuchiya ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) #### Akira Tsuchiya(en) [Follow me on my website](http://www.assentia-hd.com/en) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on LinkedIn](https://twitter.com/Atutiya) Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. 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