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    Be Do Have way of life!

    Akira Tsuchiya(en)
    Akira Tsuchiya(en)

    Be Do Have way of life!

    I was taught that the value of a company or business is how many people it has helped.

    How many people would be saddened if the company or business disappeared?

    How many people will be saddened when the company or business disappears?

    I was taught that the value of a company or business is how many people it has helped.

    The stance of starting a business differs from one person to another.

    I want to be the president.

    I want to be rich.

    I want to be famous.

    I wanted to create a need that I wanted.

    To contribute to society.

    etc.

    Many companies are born and disappear.

    The essence of a company that has been around for a long time is one thing.

    The approach to the way of life of the management is

    Be → Do → Have

    The essence of a company that has been around for a long time is that its management approach to life is Be → Do → Have.

    Be: First, you have a situation or person you want to be, and then you take action to achieve that situation or person.

    Do: When you take action toward that goal, you will have what you want.

    Have I naturally obtained what I wanted.

    But the most common approach to life in the world is,

    Have If you own a lot of things

    Do I can do a lot of things

    Be happy

    Instead of starting with greed, it is more powerful to start with who you want to be and the state you want to be in.

    powerful.

    For me

    More than Have

    More than Do

    Be

    Think more and more.

    Akira Tsuchiya, Assentia Holdings,Inc.

    Assentia Holdings,Inc.Akira Tsuchiya

     
    Akira Tsuchiya(en)

    Akira Tsuchiya(en)

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    Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"