--- title: Can Japanese food and beverage and franchising aim for the world? description: Can Japanese food and beverage and franchising aim for the world? image: https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg --- [![Assentia Holdings](https://blog.assentia-hd.com/hs-fs/hubfs/Assenti_logo.jpg?width=993&height=142&name=Assenti_logo.jpg "Assentia Holdings")](http://assentia-hd.com) Open main menu Close main menu - [Home](https://www.assentia-hd.com/en/) - [Inspection Tour](https://fc.assentia-hd.com/inspectiontour) - [Brand List](https://fc.assentia-hd.com/brandlist) - [Best ramen20](https://fc.assentia-hd.com/bestramenfranchise) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) # Can Japanese food and beverage and franchising aim for the world? ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.assentia-hd.com/en-us/ceoblog/can-japanese-food-and-beverage-and-franchising-aim-for-the-world) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.assentia-hd.com/en-us/ceoblog/can-japanese-food-and-beverage-and-franchising-aim-for-the-world) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.assentia-hd.com/en-us/ceoblog/can-japanese-food-and-beverage-and-franchising-aim-for-the-world) ![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg) ## Can Japanese food and beverage and franchising aim for the world? First, let's talk about the franchise business, The franchise business is a business model that started in the United States and is expanding its circle around the world. The U.S. is the number one franchise market in the world, and Japan is the number two. As someone who has worked in both countries, I think that the franchise system in the U.S. and Japan is as different as a baseball game, The franchise system in the U.S. and Japan is as different as baseball and baseball. Japan is unique. The most important one is the attributes of franchisees. In most countries other than Japan, most franchisees are individuals. It is common for that individual to develop 10 stores and become a "corporation. The corporation itself then becomes a product (multi-unit franchise), and the corporation itself is often bought and sold. However, as in Japan, it is rare in the world for a corporation in a completely different industry to join a franchise and grow its business. This is a rare business scheme in the world, which was created by the company I worked for before (Venture Link). What I didn't understand at the time, I understand now, having experienced both American and Asian franchises. Our advantage is that we have been doing just that for 25 years, planning business schemes since the franchisor's inception, hypothesizing, testing, and repeatedly digging until we find a golden opportunity. The confidence and conviction that we have continued to create the core know-how. We will further develop this unique franchise in Japan and push it out to the world. Most of the franchises that have entered the world are U.S.-started franchises. McDonald's, Kentucky, Starbucks, Subway, Burger King. In the restaurant industry alone, most of them started in the United States. Why? America understands the meaning of "selling knowledge" and its benefits. The "knowledge industry." There are three industries in which the U.S. dominates the world: 1) finance, 2) information technology (IT), and 3) franchising. What they all have in common is that they are "knowledge industries. The U.S. excels in selling knowledge. Japan is not. Asian public institutions are beginning to realize this. They are beginning to realize the significance of selling their own franchises to the rest of the world. They are beginning to realize this. I have been involved in the restaurant and franchise business in Japan for nearly 25 years. I have also been looking overseas for the past five years. What I think is that there are still elements of growth in Japanese food. The number of Japanese restaurants in the world has been growing at an accelerated pace over the past few years. There are 88,700 Japanese and Japanese food restaurants in the world. However, less than 5% of these stores are actually run by Japanese people. Why? The world is looking for Japanese food, but no one is going out into the world, so the locals are developing Japanese food just as they see fit. That is not a bad thing. It is a good thing that the base of Japanese food is expanding rapidly. Fusion" Japanese food is one such example. The number of tourists to Japan has finally exceeded 20 million thanks to the effects of the weak yen and inbound efforts such as visa exemptions. Although the number of visitors to Japan is still small compared to the rest of the world, the number of visitors to Japan is still increasing. One of the most popular reasons for coming to Japan from all over the world is always "I want to eat Japanese food! "I want to eat Japanese food! This is how tourists eat real Japanese food. They are fed up with the fake Japanese food they have been eating in their own countries and want to eat "real Japanese food". Even if they go back to their own country. It is bound to happen. In addition, JETRO conducted a survey of people around the world and asked them, "What other food do you want to eat besides the food of your own country? The most popular answer was "Japanese food! Japanese food! Not French, Chinese, or Italian food, but Japanese food. A tailwind! A tailwind for companies offering authentic Japanese food in Japan! To ride the escalator up or not? It is up to the company, up to the president. Considering the world's needs, Japanese food has the potential to become Japan's largest export industry. The Japanese food business is such an industrial field! So, Japanese Food ✕ Franchise We will push out these two industries to the world. That is what we are doing! Akira Tsuchiya, AssentiaHoldings,Inc. ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) #### Akira Tsuchiya(en) [Follow me on my website](http://www.assentia-hd.com/en) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on LinkedIn](https://twitter.com/Atutiya) Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia" ## Related Articles [![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg)](https://blog.assentia-hd.com/en-us/ceoblog/can-japanese-food-and-beverage-and-franchising-aim-for-the-world-1) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) ### [Can Japanese food and beverage and franchising aim for the world?](https://blog.assentia-hd.com/en-us/ceoblog/can-japanese-food-and-beverage-and-franchising-aim-for-the-world-1) ## Can Japanese food and beverage and franchising aim for the world? First, let's talk about the franchise business, ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) [Read More](https://blog.assentia-hd.com/en-us/ceoblog/can-japanese-food-and-beverage-and-franchising-aim-for-the-world-1) [![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg)](https://blog.assentia-hd.com/en-us/ceoblog/japanese-franchisees-should-aim-for-the-world) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) ### [Japanese franchisees should aim for the world!](https://blog.assentia-hd.com/en-us/ceoblog/japanese-franchisees-should-aim-for-the-world) ## Japanese franchisees should aim for the world! A recent thought. ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) [Read More](https://blog.assentia-hd.com/en-us/ceoblog/japanese-franchisees-should-aim-for-the-world) #### About - [Assentia Holdings](https://www.assentia-hd.com/en/) - [Franchise Opportunity](https://www.assentia-hd.com/en/worldbridge/) - [Business Design Firm](https://www.assentia-hd.com/en/2020/07/19/the-business-design-firm-a-new-service-that-turns-your-companys-core-business-into-intellectual-property-and-knowledge-industry/) #### Services - [Find a Japanese franchise](https://www.assentia-hd.com/en/2022/01/19/franchise-show-2022/) - [Find a Ramen franchise](https://www.assentia-hd.com/en/tag/ramen-franchise/) #### News - [What is a corporation, or a company?](https://www.assentia-hd.com/en/our-spirit/what-is-a-corporation-or-a-company/) - [Things I think at the shop](https://www.assentia-hd.com/en/our-spirit/things-i-think-at-the-shop/) - [Howard Schultz](https://www.assentia-hd.com/en/our-spirit/howard-schultz/) ### メールマガジン登録 Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram