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    Connections with people.

    Akira Tsuchiya(en)
    Akira Tsuchiya(en)

    Connections with people.

    There is one thing that I think about deeply when I am developing my business.

    What I really want to cherish is "human connections.

    I am indebted to many people.

    They have been really good to me.

    Introductions to companies, introductions to people, introductions to business.

    Sometimes I wonder if it is right that I should be treated so well after just one or two encounters.

    Today, I was introduced to many people.

    Thank you, Mr. M.

    When you have a clear idea and philosophy, people will gather there.

    I really want to have a long-lasting relationship with such people, and that is how it has been in the past.

    On the other hand, unfortunately, there are those who do not.

    They are those who are attracted by money, not by thoughts and principles.

    Those who are attracted only by the smell of being able to do business and make money,

    When they don't, they disappear like spiders scattering.

    This race is very easy to understand: 。。。。

    The perspective of the job and the people,

    The person doing the job

    Is it

    The person's job

    The difference is whether it is the person who is doing the work or the person's work.

    Even if we start a relationship through business,

    I want to be a person with whom we can have a deeper relationship than that.

    Thank you all very much.

    Assentia Holdings,Inc.

    Akira Tsuchiya
    Akira Tsuchiya(en)

    Akira Tsuchiya(en)

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    Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"