ceo blog ceo

    Don't be a management craftsman!

    Akira Tsuchiya(en)
    Akira Tsuchiya(en)

    Don't be a management craftsman!

    Management Craftsman

    St. Mark's, which he had previously worked on. The founder of the company started working on restaurants that did not require craftsmen because of a situation in the early days of the company called "total rise of craftsmen".

    The "total rise of craftsmen" means that one day, all kitchen employees suddenly stop working at the restaurant, as if they were all in sync with each other. And then they leave.

    What does craftsmanship mean here? Craftsman = craftsmanship.

    Cook = not a craftsman.

    People who are rigid in their thinking, dislike change, reform, and improvement, insist on all kinds of rights, including vested rights, and believe that the restaurant or business will not be able to survive without them.

    They believe that without them, the store would not be able to run. They are at odds with management, insisting that they must do what they are told. It is a conflict between the management side and the store kitchen (the shop floor side).

    This can happen even in the case of ordinary companies that are not restaurants. It is between management and the middle class.

    This department cannot exist without me. If I quit, the whole department will quit. and they are at odds with management. The more central the division is, the more likely it is that management personnel will be involved.

    Without me, the company would be in trouble.

    This is what happens when a person with a partial-optimal mindset, rather than a total-optimal mindset, stands at the top of a division.

    This tendency is even stronger overseas. The president of an overseas subsidiary, even if he is a department head in Japan, is the president overseas.

    The clients are also very grateful to him. This is a feeling and pleasure that I could not feel in Japan.

    Power and the environment make people strange and distort them from their original management style. Human beings are creatures that are influenced by their environment, and there is no way to avoid it.

    We are influenced by both good and bad environments.

    When I am overseas, I am often asked what kind of person is best suited for an overseas assignment.

    The answer is: "Someone who is the alter ego of the president, rather than someone who can speak a foreign language.

    This is the answer to this question.

    Akira Tsuchiya, Assentia Holdings Pte.
    Akira Tsuchiya(en)

    Akira Tsuchiya(en)

    Follow me on my website Follow me on Facebook Follow me on LinkedIn Follow me on LinkedIn

    Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"