--- title: Don't get the ring wrong! description: Don't get the ring wrong! image: https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg --- [![Assentia Holdings](https://blog.assentia-hd.com/hs-fs/hubfs/Assenti_logo.jpg?width=993&height=142&name=Assenti_logo.jpg "Assentia Holdings")](http://assentia-hd.com) Open main menu Close main menu - [Home](https://www.assentia-hd.com/en/) - [Inspection Tour](https://fc.assentia-hd.com/inspectiontour) - [Brand List](https://fc.assentia-hd.com/brandlist) - [Best ramen20](https://fc.assentia-hd.com/bestramenfranchise) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) # Don't get the ring wrong! ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.assentia-hd.com/en-us/ceoblog/dont-get-the-ring-wrong) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.assentia-hd.com/en-us/ceoblog/dont-get-the-ring-wrong) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.assentia-hd.com/en-us/ceoblog/dont-get-the-ring-wrong) ![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg) ## Don't get the ring wrong! Eleven years have passed since the first iPhone was released. The world's information revolution has moved forward in a single stroke. At a time when only large computers were available, Apple and Microsoft were competing with each other to bring a computer into the home, one computer per family! Apple and Microsoft competed to bring the computer into the home. From there, the iPhone (Apple) and Android (Google) have been competing to take the computer out of the home, to take the computer anywhere outside the home, and to take the computer on the go. The main battlefield of IT is changing by the minute. In the PC era, Apple, Microsoft, and Intel were the main competitors. The companies were known for their "I'm on Intel" commercials. Now, the main battlefield has shifted to smartphones, and there is no sign of Microsoft's windows phone or Intel. The next generation, AMD, was competing with Intel, and was good at making low-priced versions of Intel's products, like generic products in medicine, to stand up to Intel. Those days are in the past, and neither Intel nor AMD are heard from anymore. There is no point in fighting on a battlefield that is not the main battlefield. How do we capture the main battlefield? The main battlefield is now smartphones. Both Intel and AMD were late to the game in making CPUs for smartphones. The current battle is between the iPhone and Android (Google + Qualcomm for CPUs). The main battlefield of IT has changed drastically.　 The playing field is changing rapidly. The main battlefield for the service and restaurant industries is undoubtedly the world. Rather than fighting in the midst of a declining workforce, problems securing workers, soaring labor costs, and other double and triple challenges, wouldn't it be better to fight on the shifting battlefields? Isn't the strategy of continuing to fight with the best in Japan by operating the business quietly as it is now, similar to the PC battleground in the IT industry? The key is how to read the market ahead of the times and how to fight within that market. Right now, we should be fighting in the smartphone market (the world of services and food and beverage). Unfortunately, the main players fighting on this battlefield right now are food and beverage companies and service companies that started overseas. YO sushi and wagamama, both of which started in the UK, are dominating the EU, the US, and even the Middle East. China-started miniso has begun to expand from Asia to the rest of the world. Are Japan's conveyor-belt sushi, izakaya, and 100-yen companies competing on the world stage? It depends on where the main axis of management thinking lies. The key to corporate growth is being able to read the next generation and the next wave of the times. I was taught that a manager's job is to formulate major strategies and educate human resources. The dilemma of innovation is everywhere successful companies are immersed in the success factors of the past. They fail to understand that past success (growth) factors are future decline factors. Microsoft and Intel, mentioned above, fell into the innovation dilemma. Past success factors made them hesitate to take on new challenges. Can we still go further as it is? The smartphone market has yet to overtake the PC market. There must have been many thoughts. As a result, we were completely late in responding to the smartphone market. I don't feel that now is the time to throw away that success factor and fight the world on a zero-based basis. For Japanese companies to surpass the market of Japanese food and quality service, which the world appreciates. Akira Tsuchiya, AssentiaHoldings,Inc. → My facebook  ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) #### Akira Tsuchiya(en) [Follow me on my website](http://www.assentia-hd.com/en) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on LinkedIn](https://twitter.com/Atutiya) Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia" ## Related Articles [![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg)](https://blog.assentia-hd.com/en-us/ceoblog/what-you-dont-see) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) ### [What you don't see!](https://blog.assentia-hd.com/en-us/ceoblog/what-you-dont-see) ## What you don't see! The TV programs that I try to watch, even if I have to record them as much as possible are, ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) [Read More](https://blog.assentia-hd.com/en-us/ceoblog/what-you-dont-see) [![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg)](https://blog.assentia-hd.com/en-us/ceoblog/what-you-dont-see-1) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) ### [What you don't see!](https://blog.assentia-hd.com/en-us/ceoblog/what-you-dont-see-1) ## What you don't see! The TV programs that I try to watch, even if I have to record them as much as possible are, ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) [Read More](https://blog.assentia-hd.com/en-us/ceoblog/what-you-dont-see-1) #### About - [Assentia Holdings](https://www.assentia-hd.com/en/) - [Franchise Opportunity](https://www.assentia-hd.com/en/worldbridge/) - [Business Design Firm](https://www.assentia-hd.com/en/2020/07/19/the-business-design-firm-a-new-service-that-turns-your-companys-core-business-into-intellectual-property-and-knowledge-industry/) #### Services - [Find a Japanese franchise](https://www.assentia-hd.com/en/2022/01/19/franchise-show-2022/) - [Find a Ramen franchise](https://www.assentia-hd.com/en/tag/ramen-franchise/) #### News - [What is a corporation, or a company?](https://www.assentia-hd.com/en/our-spirit/what-is-a-corporation-or-a-company/) - [Things I think at the shop](https://www.assentia-hd.com/en/our-spirit/things-i-think-at-the-shop/) - [Howard Schultz](https://www.assentia-hd.com/en/our-spirit/howard-schultz/) ### メールマガジン登録 Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram