--- title: God is in the details description: Some say that comfortable service and a pleasant space keep guests lingering — that table turnover suffers. image: https://assets.st-note.com/production/uploads/images/310319889/rectangle_large_type_2_653b489c3193c121afe626faec2ea6a3.jpeg?width=4000&height=4000&fit=bounds&format=jpg&quality=90 --- [![Assentia Holdings](https://blog.assentia-hd.com/hs-fs/hubfs/Assenti_logo.jpg?width=993&height=142&name=Assenti_logo.jpg "Assentia Holdings")](http://assentia-hd.com) Open main menu Close main menu - [Home](https://www.assentia-hd.com/en/) - [Inspection Tour](https://fc.assentia-hd.com/inspectiontour) - [Brand List](https://fc.assentia-hd.com/brandlist) - [Best ramen20](https://fc.assentia-hd.com/bestramenfranchise) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) # God is in the details ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.assentia-hd.com/en-us/ceoblog/god-is-in-the-details) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.assentia-hd.com/en-us/ceoblog/god-is-in-the-details) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.assentia-hd.com/en-us/ceoblog/god-is-in-the-details) ![](https://assets.st-note.com/production/uploads/images/310319889/rectangle_large_type_2_653b489c3193c121afe626faec2ea6a3.jpeg?width=4000&height=4000&fit=bounds&format=jpg&quality=90) The things people create. The care poured into every fixture. Down to the finest detail — the handle on the restroom door, the flooring, the material of the walls. Not imitation. Real commitment reaches the customer. **The atmosphere a restaurant creates — Part 1** Commitment to materials and fixtures.  ![](https://assets.st-note.com/img/1788532977-WF6Rjp0Yel8sLbufVgCimo1d.jpg?width=1200)  The feeling in the air the moment you step through the entrance. The atmosphere the staff create — what you hear in their words, what you see in their smiles and gestures. And everything in between. **The atmosphere a restaurant creates — Part 2** A restaurant's atmosphere is a harmony created between people.   What a restaurant should be is the beautiful harmony woven from these two — Part 1 and Part 2 — like warp and weft on a loom.  ![](https://assets.st-note.com/img/1788533146-xh0AQMufWPE2cCqdZ4j6VJ8r.jpg?width=4000&height=4000&fit=bounds&format=jpg&quality=90) Chopstick Holder—Handmade from Paper![](https://assets.st-note.com/img/1788533146-lWuRxP8VZyQaOMwtNcqHK2AJ.jpg?width=1200)  Stylish design and quality materials alone will never build a restaurant that people love for years. Only when the horizontal thread — the one people weave — is added does it become a thriving restaurant. I visited two restaurants in Jakarta that we work with. **Restaurant 1** The moment you step inside, a warm smile and a greeting. Eye to eye. Smile to smile. Talk to talk. You feel yourself smiling back without thinking. The comfort of the place is something you feel on your skin. A true cozy corner. **Restaurant 2** The air in the dining room and the air in the kitchen don't match. Everyone does their own job, but there's no coordination, no awareness of the people around them, no thoughtfulness. It has the feel of simply getting through the shift. There's nothing to complain about — but that's where the service stops. Nothing more. Nothing that stays with you. The difference comes down to training, and to the culture and climate that live inside a restaurant. Culture and climate are not built in a day. A manager cannot create them alone. It is work that takes a very long time. And it can collapse in an instant. The secret to building a restaurant's atmosphere is this: to spend a long time creating something that can be destroyed in a moment. Only time will tell😊 Some say that comfortable service and a pleasant space keep guests lingering — that table turnover suffers. But who returns to a place that made them uncomfortable? An operator who thinks this way is not suited to the restaurant business. Not suited to service. In table-service restaurants especially, it is fatal. "You can carve the Buddha, but you must not forget to breathe in the soul." ”A Buddha carved without a soul" The soul is not made of things. It is created by people, through what they do. A restaurant where you feel at home. Still searching. 😊 Assentia Holdings, Inc. Assentia Holdings Pte. Ltd. CEO Akira Tsuchiya  ![](https://assets.st-note.com/production/uploads/images/310319889/rectangle_large_type_2_653b489c3193c121afe626faec2ea6a3.jpeg?width=4000&height=4000&fit=bounds&format=jpg&quality=90)  ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) #### Akira Tsuchiya(en) [Follow me on my website](http://www.assentia-hd.com/en) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on LinkedIn](https://twitter.com/Atutiya) Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia" ## Related Articles [![](https://blog.assentia-hd.com/hubfs/publicdomainq-0033818nhiydh.jpg)](https://blog.assentia-hd.com/en-us/ceoblog/17/08/2016) [FC加盟店](https://blog.assentia-hd.com/en-us/ceoblog/tag/fce58aa0e79b9fe5ba97) [フランチャイズ](https://blog.assentia-hd.com/en-us/ceoblog/tag/e38395e383a9e383b3e38381e383a3e38) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) ### [What is a corporation, or a company?](https://blog.assentia-hd.com/en-us/ceoblog/17/08/2016)  20160817 ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) [Read More](https://blog.assentia-hd.com/en-us/ceoblog/17/08/2016) [![](https://blog.assentia-hd.com/hubfs/WL/%E3%81%B0%E3%82%8A%E9%A6%AC/IMG_3254.jpg)](https://blog.assentia-hd.com/en-us/ceoblog/management) [FC加盟店](https://blog.assentia-hd.com/en-us/ceoblog/tag/fce58aa0e79b9fe5ba97) [フランチャイズ](https://blog.assentia-hd.com/en-us/ceoblog/tag/e38395e383a9e383b3e38381e383a3e38) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) ### [Management that has no shortage of talented employees.](https://blog.assentia-hd.com/en-us/ceoblog/management) The merit of continuing to conduct the previously mentioned social gatherings with partners (Refer to 04 A social gathering with partners) was -- to attract and hire new... ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) [Read More](https://blog.assentia-hd.com/en-us/ceoblog/management) #### About - [Assentia Holdings](https://www.assentia-hd.com/en/) - [Franchise Opportunity](https://www.assentia-hd.com/en/worldbridge/) - [Business Design Firm](https://www.assentia-hd.com/en/2020/07/19/the-business-design-firm-a-new-service-that-turns-your-companys-core-business-into-intellectual-property-and-knowledge-industry/) #### Services - [Find a Japanese franchise](https://www.assentia-hd.com/en/2022/01/19/franchise-show-2022/) - [Find a Ramen franchise](https://www.assentia-hd.com/en/tag/ramen-franchise/) #### News - [What is a corporation, or a company?](https://www.assentia-hd.com/en/our-spirit/what-is-a-corporation-or-a-company/) - [Things I think at the shop](https://www.assentia-hd.com/en/our-spirit/things-i-think-at-the-shop/) - [Howard Schultz](https://www.assentia-hd.com/en/our-spirit/howard-schultz/) ### メールマガジン登録 Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram