--- title: Japanese franchisees should aim for the world! description: Japanese franchisees should aim for the world! image: https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg --- [![Assentia Holdings](https://blog.assentia-hd.com/hs-fs/hubfs/Assenti_logo.jpg?width=993&height=142&name=Assenti_logo.jpg "Assentia Holdings")](http://assentia-hd.com) Open main menu Close main menu - [Home](https://www.assentia-hd.com/en/) - [Inspection Tour](https://fc.assentia-hd.com/inspectiontour) - [Brand List](https://fc.assentia-hd.com/brandlist) - [Best ramen20](https://fc.assentia-hd.com/bestramenfranchise) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) # Japanese franchisees should aim for the world! ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.assentia-hd.com/en-us/ceoblog/japanese-franchisees-should-aim-for-the-world) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.assentia-hd.com/en-us/ceoblog/japanese-franchisees-should-aim-for-the-world) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.assentia-hd.com/en-us/ceoblog/japanese-franchisees-should-aim-for-the-world) ![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg) ## Japanese franchisees should aim for the world! A recent thought. My first company started out as a franchisee. The Japanese franchise system is very iffy. I felt this when I went to the U.S. for franchise training three years ago. There is a big difference between franchises in the U.S., a leading franchise country, and those in Japan, about as big as baseball and baseball. It is the relationship between the headquarters and the franchisees. In the U.S., it is very flat. As in Japan, the franchisees are under the control of the franchise headquarters, and the franchise headquarters is responsible for providing guidance to the franchisees. The idea that the franchise headquarters has a responsibility to provide guidance to the franchisees does not exist in the U.S. The franchise headquarters is responsible for providing guidance to the franchisees. This is the American franchise chain. My aforementioned company, which had a great mission from its inception, did not have the idea of piggybacking on the head office and having it teach everything to the franchisees. Both St. Mark's and Gyukaku joined the franchise when there were still less than 10 stores in Japan, and they were small, tiny chains that really had no idea what would happen in the future. My company, as a franchisee, started with the mission of creating new know-how and supplying it to the headquarters. We are still a small headquarters, and our know-how is still very limited. That is why we are working together to create know-how. When we thought about it, our company had a big, big advantage. That is, by developing multi-brand franchises, we were able to associate with many franchise headquarters. (We even coined the term "multi-brand franchising.") Each headquarters has its strong points and its weak points. We mix these together to create a new know-how. In any case, there is a soil in which more know-how can be developed than in a single headquarters. (Like Windows vs. Linux in the PC industry). With this in mind, CROCO has been building up its know-how. Gyukaku's down-service (kneeling down to take orders), birthday DM project, and GK-EST (eye to eye, smile, talk) all started with us. But now that I think about it, this is very correct. Because we were able to become a treasure house of know-how. The big mistake we made at the previous company was to try to use this know-how to launch our own brand and grow domestically. The franchisees are still the franchisees in Japan. As mentioned above, the structural perception is that the franchisees are under the franchise headquarters. No matter how much know-how they have, no matter how much more profitable they are, no matter how much better they operate than the head office, they are still not a franchisee in Japan. Therefore, although there are some mega-franchisees and multi-franchisees in Japan, their stock prices do not increase even if they are listed on the stock exchange. (In reality, they have a more powerful structure than the franchise headquarters. (In fact, there are many franchisees that are more impressive than the franchisor...) ) It is better to use this core know-how to develop a franchise headquarters in a new location (overseas) than to develop a franchise headquarters in Japan. If you have the essential know-how, you can handle business development, logistics, and everything else. (Please consult with us and we will do whatever it takes.) Especially in business development, success in Japan does not necessarily mean success overseas. If you know the essence of the business, you will be fine. We will participate in franchisees in Japan to absorb the core know-how of the food and beverage industry, and then create new know-how on our own. There is nothing interesting about being a franchisee who is dependent on the head office to develop the business. Then, challenge the world with a big, big dream! Franchisees, aim for the world! Assentia Holdings AssentiaHoldings,Inc. AKIRA TSUCHIYA ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) #### Akira Tsuchiya(en) [Follow me on my website](http://www.assentia-hd.com/en) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on LinkedIn](https://twitter.com/Atutiya) Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia" ## Related Articles [![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg)](https://blog.assentia-hd.com/en-us/ceoblog/can-japanese-food-and-beverage-and-franchising-aim-for-the-world) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) ### [Can Japanese food and beverage and franchising aim for the world?](https://blog.assentia-hd.com/en-us/ceoblog/can-japanese-food-and-beverage-and-franchising-aim-for-the-world) ## Can Japanese food and beverage and franchising aim for the world? First, let's talk about the franchise business, ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) [Read More](https://blog.assentia-hd.com/en-us/ceoblog/can-japanese-food-and-beverage-and-franchising-aim-for-the-world) [![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg)](https://blog.assentia-hd.com/en-us/ceoblog/can-japanese-food-and-beverage-and-franchising-aim-for-the-world-1) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) ### [Can Japanese food and beverage and franchising aim for the world?](https://blog.assentia-hd.com/en-us/ceoblog/can-japanese-food-and-beverage-and-franchising-aim-for-the-world-1) ## Can Japanese food and beverage and franchising aim for the world? First, let's talk about the franchise business, ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) [Read More](https://blog.assentia-hd.com/en-us/ceoblog/can-japanese-food-and-beverage-and-franchising-aim-for-the-world-1) #### About - [Assentia Holdings](https://www.assentia-hd.com/en/) - [Franchise Opportunity](https://www.assentia-hd.com/en/worldbridge/) - [Business Design Firm](https://www.assentia-hd.com/en/2020/07/19/the-business-design-firm-a-new-service-that-turns-your-companys-core-business-into-intellectual-property-and-knowledge-industry/) #### Services - [Find a Japanese franchise](https://www.assentia-hd.com/en/2022/01/19/franchise-show-2022/) - [Find a Ramen franchise](https://www.assentia-hd.com/en/tag/ramen-franchise/) #### News - [What is a corporation, or a company?](https://www.assentia-hd.com/en/our-spirit/what-is-a-corporation-or-a-company/) - [Things I think at the shop](https://www.assentia-hd.com/en/our-spirit/things-i-think-at-the-shop/) - [Howard Schultz](https://www.assentia-hd.com/en/our-spirit/howard-schultz/) ### メールマガジン登録 Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram