"A Buddha is made, but his soul is not put into it."
Such stores are increasing. I feel the same way even when I am overseas.
The first key to a store business is location. As long as the location is good, any business can get off to a good start.
This is why people say, "Location is important! That's why people say "Location is important!
But that is only true for the first three months of sales. The first sales after opening a store depend largely on the location.
Bad first sales = good or bad location
Good first sales = good or bad location
It is very important to examine and choose the right location. If sales are good and you rely on the location alone and are relieved, subsequent sales will be on the downside.
Sales after the first three months after opening actually depend largely on forces other than the location. The key is whether or not there is value.
People service price menu taste.
Sales are the barometer of whether each customer is satisfied with the restaurant. When sales decline, we must seriously consider the reasons for the decline. Analyze and think about it one by one.
There is no point in asking customers. The real answer will not come out.
The management side should formulate a tentative plan and verify it. We guess, and then we perform the PDCA cycle.
This is a continuous process.
When managers and store managers have little love for their stores, sales will decline. I visited a store that had opened overseas.
They are dirty. The walls and seats are falling apart. They have not repaired or repaired at all. The managers and store managers do not do anything that could be done with a little bit of money.
And when the manager or store manager is not in the store for an increasing amount of time, the store's sales drop. They make all kinds of excuses, but the reason for the decline in sales is that they have lost their own passion for their stores.
You can tell whether a store is a good or bad store by the atmosphere the moment you enter it.
This atmosphere is in fact the greatest attraction of a store.
Only people can create the atmosphere. It is a product that only people can create.
That is why it is valuable.
It is something that cannot be created by hardware such as design, design, menu, etc. Air.
It is not created by a single employee, but is a symphony (concerto) of all the people who work there. The managers and store managers who can create this atmosphere are excellent human resources.
This is where we can recognize the excellence of human resources.
Managers and store managers must not forget that their battlefield is the store.
A manager who leaves the store when there are enough staff, a manager who leaves the store for various reasons, a manager who stays in the break room when there are not enough customers... This is the worst.
This is the worst. Sales in such a store will decline rapidly. Managers are meaningless and unnecessary unless they are playing managers. This is especially true overseas. You don't need a Japanese manager who only manages and has high labor costs. A local manager is sufficient.
A manager who always keeps the store at the center and always performs various tasks with the store at the center. This is an excellent manager!
Your own store, your own management. Are you okay with that?
Assentia Holdings Akira