--- title: Medium Enterprises! description: Medium Enterprises! image: https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg --- [![Assentia Holdings](https://blog.assentia-hd.com/hs-fs/hubfs/Assenti_logo.jpg?width=993&height=142&name=Assenti_logo.jpg "Assentia Holdings")](http://assentia-hd.com) Open main menu Close main menu - [Home](https://www.assentia-hd.com/en/) - [Inspection Tour](https://fc.assentia-hd.com/inspectiontour) - [Brand List](https://fc.assentia-hd.com/brandlist) - [Best ramen20](https://fc.assentia-hd.com/bestramenfranchise) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) # Medium Enterprises! ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.assentia-hd.com/en-us/ceoblog/medium-enterprises) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.assentia-hd.com/en-us/ceoblog/medium-enterprises) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.assentia-hd.com/en-us/ceoblog/medium-enterprises) ![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg) ## Medium Enterprises! I was once involved in the development of various franchises. During the development of the Gulliver franchise, Toyota, Honda, and Nissan did nothing, until they had 300 stores. The presidents of major subsidiaries cannot read the size of the market. The president of the parent company, who can make decisions, is in a hurry in his core business. The same is true for "Royal," "Suikairaku," and "Denny's" in response to "St. Mark's" bakery restaurant. The same is true of Joraien, Toraji, and Anrakutei, which are competitors to Gyukaku, a yakiniku (barbecued meat) restaurant. The same goes for "Sojibo," a gourmet izakaya (buckwheat noodle restaurant), as opposed to "Takadaya. The same goes for Sagami and Kazoku-tei in comparison to Sanuki Udon "Marugame Seimen". They are all the same. In other industries, Google + is to Facebook what Google is to Facebook. Until a market reaches a certain scale, only those who have been in the market for a long time know how attractive it is. The big players will not enter the market. Or perhaps they cannot. Then it will be too late. Small and medium enterprises are different. They enter the market in the early stage with the sensibility of the owner. There is ample first-mover advantage. The way for small and medium-sized businesses to survive is to expand fast enough to make the big players realize that it is impossible for them to catch up with them! I think franchising is the best way to do that. There is no time for slow, plodding expansion under direct management. The key to success then is the superiority of the franchise business! Price, service, access, product, and value of experience. The rest is just average. The rest should be average: two categories that score 5 on a 5-point scale, and the rest should be 3 or higher. There is no need to seek a perfect score of 5 in every category of the so-called 5 Way Positioning strategy. (President Hoshino of Hoshino Resorts uses this book as a textbook!) Customers do not demand that much. If you score 5 points for experience value and service, then 3 points for price and product is fine. If price and accessibility are 5 points, experience value and service should be 3 points. This idea is important!　　A sense of separation in a good way! What is the appeal of your company? What makes you stand out from the crowd?　What areas do you sharpen? What is the real product of your company, business category, or store? I would like to think about the following. We need to find that out in our own franchise headquarters. Every successful franchise chain in the past has it. Let's think about it. 5 Way Positioning ! Akira Tsuchiya, AssentiaHoldings Pte. ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) #### Akira Tsuchiya(en) [Follow me on my website](http://www.assentia-hd.com/en) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on LinkedIn](https://twitter.com/Atutiya) Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia" ## Related Articles [![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg)](https://blog.assentia-hd.com/en-us/ceoblog/prior-permission) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) ### [Prior permission and responsibility.](https://blog.assentia-hd.com/en-us/ceoblog/prior-permission) ## Prior permission and responsibility. I think that the speed of work here (Singapore) is very fast. ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) [Read More](https://blog.assentia-hd.com/en-us/ceoblog/prior-permission) [![](https://blog.assentia-hd.com/hubfs/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88%202021-02-01%2015.19.10.png)](https://blog.assentia-hd.com/en-us/ceoblog/the-power-of-people) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) ### [The power of people](https://blog.assentia-hd.com/en-us/ceoblog/the-power-of-people) ## The power of people Corona Disaster, the restaurant business is tough. ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) [Read More](https://blog.assentia-hd.com/en-us/ceoblog/the-power-of-people) #### About - [Assentia Holdings](https://www.assentia-hd.com/en/) - [Franchise Opportunity](https://www.assentia-hd.com/en/worldbridge/) - [Business Design Firm](https://www.assentia-hd.com/en/2020/07/19/the-business-design-firm-a-new-service-that-turns-your-companys-core-business-into-intellectual-property-and-knowledge-industry/) #### Services - [Find a Japanese franchise](https://www.assentia-hd.com/en/2022/01/19/franchise-show-2022/) - [Find a Ramen franchise](https://www.assentia-hd.com/en/tag/ramen-franchise/) #### News - [What is a corporation, or a company?](https://www.assentia-hd.com/en/our-spirit/what-is-a-corporation-or-a-company/) - [Things I think at the shop](https://www.assentia-hd.com/en/our-spirit/things-i-think-at-the-shop/) - [Howard Schultz](https://www.assentia-hd.com/en/our-spirit/howard-schultz/) ### メールマガジン登録 Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram