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    New ideas that question common sense.

    Akira Tsuchiya(en)
    Akira Tsuchiya(en)

    New ideas that question common sense.

    Budget hotels are popular. Following in the footsteps of Toyoko Inn and Super Hotel in Japan, budget hotels are also popular in Asia. When I was a student backpacking around the world, I stayed mostly in cheap dormitories such as YMCAs. It was a place where backpackers from all over the world gathered in bunk beds. It was fun to exchange information with them.

    Modern budget hotels are even more thorough.
    AirAsia is famous for its low-cost carriers (LCCs), but it also operates hotels: tune hotels.
    The company's thinking is consistent.
    It has entered the facilities industry to eliminate waste in one fell swoop. Rather than eliminating waste, they make everything optional and give you the choice of what you want or don't want, as you like.
    AirAsia and Tune hotel have the same idea. Make all hotel facilities optional.
    Toothbrushes, hairbrushes, towels, air conditioners, televisions, etc., are all optional, and basic rates are kept low. If air conditioning or television is necessary, a remote control is provided.

    Sure, there is always a toothbrush, razor, and soap that you don't use, but you don't have to pay for them. Why is the hotel charge the same if I don't use them? I thought so.

    Airlines and hotels. What is the next equipment industry in the mind of the founder, Tony Fernandez?

    Doubt common sense and think zero-based.

    That is the common sense of the future business!




    Assentia Holdings Inc
    Akira Tsuchiya
    Akira Tsuchiya(en)

    Akira Tsuchiya(en)

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    Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"