ceo blog ceo

    Preconceived notions and stereotype

    Akira Tsuchiya(en)
    Akira Tsuchiya(en)

    Preconceived notions and stereotype

    There was a book called The Innovation Dilemma.

    Similar things have been created in every era.

    When store sales are going well, store managers do not put much effort into sales promotions. If the business is doing well, the manager does not think of new business.

    For example, in the current era. In the camera industry, mirrorless cameras are selling well.

    Are Canon, Nikon, and the two major camera manufacturers launching new products in this new market? The opposite.

    Attractive mirrorless cameras are not coming out from these two major manufacturers.

    Sony and Fujifilm. It is the second largest manufacturer of SLR cameras that is producing attractive mirrorless cameras.

    Photography enthusiasts who are no longer satisfied with digital cameras are flocking to mirrorless cameras. Canon and Nikon have not entered this growing market in earnest.

    Why is this?

    The success factors of the past will be the cause of future decline.

    Mirrorless is a child's play, the real thing is SLR cameras. The real thing is SLR cameras.

    I can't help but feel that this is what they are thinking.

    This is the marketing myopia theory (myopic marketing) of Theodore Levitt in the 1960s in the United States.

    The movie industry lost out to the TV industry by not thinking of itself as an "entertainment industry," but by defining ourselves as a company that only makes movies. The railroad industry lost to the aircraft and automobile industries because it considered its mission to be the movement of railcars, rather than to be an "industry that transports people" in the broadest sense.

    We should not assume that only SLR cameras are the real thing, but embrace all technological innovations,

    "Capture and preserve time" is the mission of the industry.

    What is the true mission of your industry?

    What is the true mission of your industry?

    Is it a sushi restaurant or a ramen shop? Is it to make Japan known to the world?

    We need to think about it.

    We need to create something good that will make people respect Japan!

    This is important.

    However, if you are too particular about this, you will not be able to expand overseas. While persistence is important, it is important to set standards for how far you will go.

    When developing a restaurant business overseas, it will be impossible to import 100% of Japanese ingredients. The compromise point can be found depending on what you consider your mission.

    Are you looking at things through colored glasses? Are you looking at your business and industry through the colored glasses of past stereotypes?

    Try to look at your industry with neutral, naked eyes. Ask people from other industries for their opinions.

    You will come up with a lot of new and innovative ideas.

    Take a look at your industry with the naked eye!

    Akira Tsuchiya, AssentiaHoldings Pte.

    → My facebook 
    Akira Tsuchiya(en)

    Akira Tsuchiya(en)

    Follow me on my website Follow me on Facebook Follow me on LinkedIn Follow me on LinkedIn

    Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"