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    Real Products 2

    Akira Tsuchiya(en)
    Akira Tsuchiya(en)

    Real Products 2

    Charles Revlon, founder of the American cosmetics company Revlon, said.

    We make perfume in our factories. But in our stores we sell hope."

    Companies that come up with commodities when asked what their products are are weak.

    Revlon is not selling perfume, but "hope" that women can fulfill their desire to be more and more beautiful and that they can become more and more beautiful.

    Some companies sell products, others sell services.

    Either way, they need to know what their real product is.

    Can all employees equally answer what the company's real product is?

    I think this is very important for the penetration of the company's philosophy.

    This is also a way for the company to appeal to the kind of customers it wants to attract.

    What is the real product of a convenience store that has been pursuing convenience?

    What is the real product of a car manufacturer?

    What is the real product of a restaurant business?

    The basis of marketing is to narrow down the customer base, and if you want everyone to come, no one will come.

    No one wants to go.

    What kind of customers do you want?

    Thinking about this is the beginning of marketing.

    Ascentia Holdings Corporation

    Akira Tsuchiya

    Assentia Holdings,Inc.

    Akira Tsuchiya
    Akira Tsuchiya(en)

    Akira Tsuchiya(en)

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    Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"