--- title: Restaurants and romantic activity! description: Restaurants and romantic activity! image: https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg --- [![Assentia Holdings](https://blog.assentia-hd.com/hs-fs/hubfs/Assenti_logo.jpg?width=993&height=142&name=Assenti_logo.jpg "Assentia Holdings")](http://assentia-hd.com) Open main menu Close main menu - [Home](https://www.assentia-hd.com/en/) - [Inspection Tour](https://fc.assentia-hd.com/inspectiontour) - [Brand List](https://fc.assentia-hd.com/brandlist) - [Best ramen20](https://fc.assentia-hd.com/bestramenfranchise) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) # Restaurants and romantic activity! ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.assentia-hd.com/en-us/ceoblog/restaurants-and-romantic-activity) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.assentia-hd.com/en-us/ceoblog/restaurants-and-romantic-activity) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.assentia-hd.com/en-us/ceoblog/restaurants-and-romantic-activity) ![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg) ## Restaurants and romantic activity! Quite some time ago, I wrote a comment on Facebook that the food and beverage business and romantic activities are similar. Like it! I said that I would write about my point of view after 100, and I really did, so I'm writing about it now ^^;. This is the perspective I have been using for many years to see through food and beverage stores and brands. This is a way of thinking that I learned from St. Mark's, the first company I helped, and evolved in my own way. A restaurant is made up of the following five components. Taste, atmosphere, service (hospitality), location, and price. I always evaluate a restaurant on a five-point scale based on these five elements. I also use these five factors as the basis for my evaluation when I am rebuilding a restaurant. I think this is the perspective that customers naturally consider in their minds when judging a restaurant. Taste 5 to 1 (5 is the best) Store design 5 to 1 (5 is the best atmosphere) Hospitality 5-1 (5 is the best hospitality) Location 5-1 (5 being the best location for convenience) Price 5 to 1 (5 being the best value for money) Store A Taste 3 Store Design5 Hospitality2 Location4 Price1 Considerations The atmosphere of the restaurant is great, with a punishing design that costs a lot of money. The prices are quite high to match, but the taste is average, the rent is high, but the location is good, and the service is not. This is the kind of restaurant. Store B Taste 4.5 Store design 2 Hospitality 4.5 Location 2 Price 4 Considerations A restaurant that does not spend a lot of money on design and is in a remote area with a poor location, but has good taste, excellent employee service, and reasonable prices. It is very important to know what your company or your restaurant's strengths are among these five factors. It may be based on the founder's way of life, philosophy, culture, or any number of other factors. It is nonsense to try to worship all of these five elements! It is a waste of time and customers do not expect that much. There is no need to be a perfectionist at all, but managers who are often blinkered on the basics do not know what the real product of their company or business is, so they want all the items to be close to 5. I dare say that is nonsense! Where does one's own business type fit into the five fields of business? The strategy is to clarify this. This is also written in the book that President Hoshino of Hoshino Resorts uses as his bible. How to create a store that is truly highly valued by customers and has a high level of satisfaction, Bring three of the five items close to the highest level and pull the remaining two up to at least the third level. If I may venture to say so, the idea is to cut out the parts that are not necessary for the company's type of business. This is important. Among the five items Hard elements are Store design and location Soft elements are Taste, hospitality, and price. It takes a large investment for an existing store to change the hard elements. Therefore, the key to improvement in rebuilding is naturally the soft elements. From the initial store construction, the ideal image of the business type should be created. Although things do not always go as planned when the store is actually opened, it makes it much easier to make and validate hypotheses from there. This is important. If you evaluate your own business from this point of view, you should be able to see something. What do you want your store to be to your customers? What do you want to be valued by your customers? Narrow down your focus. It is important! 　 ps. I thought these are similar to the activities for romance with women.... You may disagree. As follows. Taste = Sex Store design = appearance, style Hospitality = care, concern, gentleness Location = Convenience, ease of meeting Price = Cost of the relationship. In such a situation, when you evaluate a romantic partner.... Taste = Sex = 5 H is the best FIT Store design = appearance, style = 5 with the best appearance Hospitality=Care, concern, kindness = 2 Not so good-natured. Location = convenience, ease of meeting = 2 hard to meet Price = Cost of socializing = 1 Expensive person Well, it's okay, but... Taste = Sex = 2 H is not good for me Store design = appearance, style = 2 I don't like the appearance. Hospitality=Care, concern, kindness=4 Location=convenience, ease of meeting=5 I can meet often but Price = cost of socializing = 5 I don't spend a lot of money. And this too...　 In the end, what do you look for in a romantic partner? Assentia Holdings Pte Ltd Akira Tsuchiya ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) #### Akira Tsuchiya(en) [Follow me on my website](http://www.assentia-hd.com/en) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on LinkedIn](https://twitter.com/Atutiya) Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia" ## Related Articles [![](https://blog.assentia-hd.com/hubfs/444765342_3373784282753806_588579092377108508_n-2.jpg)](https://blog.assentia-hd.com/en-us/ceoblog/20240801) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) ### [Should the store manage the number of customers? The number of faces?](https://blog.assentia-hd.com/en-us/ceoblog/20240801) When you run a restaurant, you often talk about how many customers you had today.This is because restaurant sales are actually number of customers x number of customers.... ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) [Read More](https://blog.assentia-hd.com/en-us/ceoblog/20240801) [![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg)](https://blog.assentia-hd.com/en-us/ceoblog/bad-money-drives-out-good-money) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) ### ["Bad money drives out good money."](https://blog.assentia-hd.com/en-us/ceoblog/bad-money-drives-out-good-money) ## "Bad money drives out good money." "Bad money drives out good money." ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) [Read More](https://blog.assentia-hd.com/en-us/ceoblog/bad-money-drives-out-good-money) #### About - [Assentia Holdings](https://www.assentia-hd.com/en/) - [Franchise Opportunity](https://www.assentia-hd.com/en/worldbridge/) - [Business Design Firm](https://www.assentia-hd.com/en/2020/07/19/the-business-design-firm-a-new-service-that-turns-your-companys-core-business-into-intellectual-property-and-knowledge-industry/) #### Services - [Find a Japanese franchise](https://www.assentia-hd.com/en/2022/01/19/franchise-show-2022/) - [Find a Ramen franchise](https://www.assentia-hd.com/en/tag/ramen-franchise/) #### News - [What is a corporation, or a company?](https://www.assentia-hd.com/en/our-spirit/what-is-a-corporation-or-a-company/) - [Things I think at the shop](https://www.assentia-hd.com/en/our-spirit/things-i-think-at-the-shop/) - [Howard Schultz](https://www.assentia-hd.com/en/our-spirit/howard-schultz/) ### メールマガジン登録 Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram