--- title: Sight and thought! description: Sight and thought! image: https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg --- [![Assentia Holdings](https://blog.assentia-hd.com/hs-fs/hubfs/Assenti_logo.jpg?width=993&height=142&name=Assenti_logo.jpg "Assentia Holdings")](http://assentia-hd.com) Open main menu Close main menu - [Home](https://www.assentia-hd.com/en/) - [Inspection Tour](https://fc.assentia-hd.com/inspectiontour) - [Brand List](https://fc.assentia-hd.com/brandlist) - [Best ramen20](https://fc.assentia-hd.com/bestramenfranchise) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) # Sight and thought! ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.assentia-hd.com/en-us/ceoblog/sight-and-thought) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.assentia-hd.com/en-us/ceoblog/sight-and-thought) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.assentia-hd.com/en-us/ceoblog/sight-and-thought) ![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg) ## Sight and thought! It's been a while since I watched a Hong Kong movie called "Hoshi Gan" with my kids. Cecilia Cheung is in this movie. It looks like a Hong Kong version of "Ghost," but I like this one better and have seen it several times. Richie Ren plays the role of the main character who is blind and cannot speak. In the movie, I want you to see the world with your mind's eye. I want you to see the world with the eyes of your heart. Everything feels different. The eyes are deceiving, but the world is beautiful when seen with the heart. The world seen with the heart is beautiful. These are some of the lines that appear in the film. This is the part where Richie Ren, the main character, is talking to a radio personality. People tend to think that because they can see, they can understand. Perhaps it is because we cannot see that we can understand more. Without sight, they say, the third eye works. It is said that the eye of the mind works. Perhaps we can see things (essence) that we cannot see. Because we can see, first impressions are created. Because we can see, we look at things with prejudiced colored glasses. My parents used to tell me, "If you watch TV all the time, you will become an idiot. I used to think that they were saying that because I would have less time to study, but now that I think about it more, I realize that television is a visual experience that jumps into your brain. There is no time to think, and the visual is forcefully implanted in the brain without telling you whether you have time to think or not. I certainly don't have much time to think while watching TV. We are just forcibly feeding images into our brains. There is no time to use our imagination. When you are reading a book, your brain can imagine various scenes and scenes from the printed text. When we see a bright red sunset, we imagine its color, and when we see an ocean bluer and deeper than indigo, we imagine such an image. If you write a document about an Asian landscape, a thousand people will have a thousand different images. I think this imagination is important. We humans are either asleep or awake during our lives. In McKinsey's terms, this is MECE (no omissions, no duplicates). When we are asleep, our vision is not working almost 100% of the time. No thought is active. When we are awake, our vision is working almost 100% of the time. Thinking is also active. It is impossible to use sight and thought while sleeping, but it is possible to use thought while awake without using sight. It is meditation. However, no one meditates on a daily basis. When you eliminate everything that comes to your eyes and sharpen your thoughts, you may see things, thoughts, and ideas that are different from what you see before. I often close my eyes during meetings and listen to what is being said. This is because my thoughts are sharpened. I can see the essence of what is being said. When I am overseas, I think that when I cannot communicate in a foreign language, I try hard to convey my feelings, which sometimes results in a better understanding of the message. Even in Japan, there are times when people do not communicate even though they understand 100% of the Japanese. Hmmm. Deep. In the end, neither sight nor words can convey the essence of feelings by themselves, right? In an anime called "Gundam," there was a character called "Newtype. I think it was about a new type of race with selected characteristics and abilities. In Japan, the word "reading between the lines," "ishin-denshin," and reading people's thoughts and hearts are considered virtues. However, in the business world, working with people from overseas, we cannot say such things. Words, vision, and what is expressed are all that matters. We are judged and evaluated accordingly. Wabi-sabi. Japanese traditional culture. Recently, I sometimes wonder if this is the "new type" of the world. A characteristic ability given to the Japanese. Japanese = New Type. A "way to convey the essence" that is one step higher than before. Communicate not by form (sight, words), but by feelings. Japanese people are not to be discarded when you think of it that way. I want to cherish it. The heart of Japan. Japanese culture. Assentia HoldingsAkira TsuchiyaAssentia Holdings ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) #### Akira Tsuchiya(en) [Follow me on my website](http://www.assentia-hd.com/en) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on LinkedIn](https://twitter.com/Atutiya) Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia" #### About - [Assentia Holdings](https://www.assentia-hd.com/en/) - [Franchise Opportunity](https://www.assentia-hd.com/en/worldbridge/) - [Business Design Firm](https://www.assentia-hd.com/en/2020/07/19/the-business-design-firm-a-new-service-that-turns-your-companys-core-business-into-intellectual-property-and-knowledge-industry/) #### Services - [Find a Japanese franchise](https://www.assentia-hd.com/en/2022/01/19/franchise-show-2022/) - [Find a Ramen franchise](https://www.assentia-hd.com/en/tag/ramen-franchise/) #### News - [What is a corporation, or a company?](https://www.assentia-hd.com/en/our-spirit/what-is-a-corporation-or-a-company/) - [Things I think at the shop](https://www.assentia-hd.com/en/our-spirit/things-i-think-at-the-shop/) - [Howard Schultz](https://www.assentia-hd.com/en/our-spirit/howard-schultz/) ### メールマガジン登録 Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram