--- title: The Alarm Clock of Life description: The Alarm Clock of Life image: https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg --- [![Assentia Holdings](https://blog.assentia-hd.com/hs-fs/hubfs/Assenti_logo.jpg?width=993&height=142&name=Assenti_logo.jpg "Assentia Holdings")](http://assentia-hd.com) Open main menu Close main menu - [Home](https://www.assentia-hd.com/en/) - [Inspection Tour](https://fc.assentia-hd.com/inspectiontour) - [Brand List](https://fc.assentia-hd.com/brandlist) - [Best ramen20](https://fc.assentia-hd.com/bestramenfranchise) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) # The Alarm Clock of Life ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.assentia-hd.com/en-us/ceoblog/the-alarm-clock-of-life) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.assentia-hd.com/en-us/ceoblog/the-alarm-clock-of-life) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.assentia-hd.com/en-us/ceoblog/the-alarm-clock-of-life) ![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg) ## The Alarm Clock of Life Thursday, August 26, 2010. On Monday, August 9, 2010, at 11:19 a.m., the life of one person, born in 1928, came to an end. Born in 1928, one, single life has come to an end. He was a man like this. He was born into a family that was not wealthy, but he lived his life with sincerity and devotion to his destiny. After graduating from elementary school, he went to Osaka to work as an apprentice in the printing industry, and continued working as a printer in Kobe until the age of 65. He was born in the Showa Era (1926-1989) and is a stubborn old-fashioned person. A person who has been deaf since elementary school and stubbornly refuses to get hearing aids or disability certificates even though he cannot hear. Those who, in spite of their poverty, sent their children to private universities even at the cost of their own lives. A person who has humbly continued to live his life the way he wants to live it, without being carried away by the world of decorum. A person who can't express half of what he wants to say in words. A person who always worries about his/her children's health in secret. What I received Life Compassion and consideration for others To live with sincerity About 10,000 photos (with comments from time to time) To live sincerely and a little stubbornly. My letter of joy when I entered university. The things that worried me a lot when I was wandering around the world for 3 months in my senior year of college (I had a calendar of those days with words of concern). A backside that never said much but worried with an attitude. The backs of people who never talk much, but worry with their attitude. Shyness. More and more things. I can't write it all down........ I can't write it all down. One month before he breathed his last, I wrote down my gratitude for his life on three sheets of letter paper, handed them to him, and asked him to read them. →That's all. That is my father. Unfortunately, I didn't get to see him die. A parent's heart is a child's heart. I thought I could understand the feelings of parents a little more now that I have children, but in reality, I'm not at all. I left home after college, so we were separated for more than 20 years, but I know from my father's album diary how he felt and how he thought about his children. I am ashamed to say that there are so many things that I didn't realize until after he passed away. I am truly grateful to my father. I think that since I was a child, I had an aversion to the idea of death. Perhaps because I was born after my parents were old, my parents were the oldest of all my classmates in elementary school. Perhaps that is why I was so scared that my parents were going to die. Whenever a hearse drove by, I always secretly hid both thumbs. It is a superstition, but I was such a child. Even recently, I could not watch the Academy Award-winning movie "Departures. One is born alone, and one dies alone. Someday we will end our lives. When you are born, you are welcomed with tears of joy by many people, and when you die, you are sent off with tears of loneliness by many people. That is the kind of life I want to live. In Franklin Corvey's famous book, "Seven Habits," there is a phrase, "The Alarm Clock of Life. It is said that when a person experiences death or a major setback in his or her life, the alarm clock of his or her life goes off. People always see "death" as something far away. They do not see it as something that lies beneath their feet. Perhaps it is the uncertainty of the deadline of life and death that gives people relief. Rakuten's Mr. Mikitani's life alarm clock went off with the death of his relatives in the Great Hanshin Earthquake. Mr. Son of Softbank's life alarm clock was set off by his own battle with chronic hepatitis. Steve Jobs of Apple Inc. set off the alarm clock of his life with his own battle with pancreatic cancer. Watami's Mr. Watanabe's life alarm clock went off with the death of his mother when he was a child. I think that the way of life of people whose life alarm clocks have gone off is often bold and inspiring. Since August 9, the alarm clock of my life has been ringing. And I don't know how to stop this alarm clock. 。。。。 AkiraTsuchiya ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) #### Akira Tsuchiya(en) [Follow me on my website](http://www.assentia-hd.com/en) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on LinkedIn](https://twitter.com/Atutiya) Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia" #### About - [Assentia Holdings](https://www.assentia-hd.com/en/) - [Franchise Opportunity](https://www.assentia-hd.com/en/worldbridge/) - [Business Design Firm](https://www.assentia-hd.com/en/2020/07/19/the-business-design-firm-a-new-service-that-turns-your-companys-core-business-into-intellectual-property-and-knowledge-industry/) #### Services - [Find a Japanese franchise](https://www.assentia-hd.com/en/2022/01/19/franchise-show-2022/) - [Find a Ramen franchise](https://www.assentia-hd.com/en/tag/ramen-franchise/) #### News - [What is a corporation, or a company?](https://www.assentia-hd.com/en/our-spirit/what-is-a-corporation-or-a-company/) - [Things I think at the shop](https://www.assentia-hd.com/en/our-spirit/things-i-think-at-the-shop/) - [Howard Schultz](https://www.assentia-hd.com/en/our-spirit/howard-schultz/) ### メールマガジン登録 Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram