---
title: What is a corporation? Part 2
description: What is a corporation? Part 2
image: https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg
---

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# What is a corporation? Part 2

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[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en)

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What is a corporation? Part 2

Recently, I have several friends who have retired from management due to conflicts with shareholders.

Funds are very friendly and approachable when you put money in, but once they hold a certain percentage of shares, their attitude changes.

I have experienced this myself, and I have three friends who have left management under similar circumstances in the past year.

It is a shame, because I have my own experience, and I wish I had consulted with them earlier so that I could have provided various kinds of guidance and support.

Of course, there are probably shareholders and funds that truly wish for the growth of a company and are in the same boat and willing to cooperate.

But unfortunately, I have never met one.

Not even one person around me.

Capital policy is really important.

You have to consult with knowledgeable people whom you trust wholeheartedly.

It will come back to you later.

FUND MONEY

Before you let them in, praise and kill them.

After you let them in, you tame them.

Assentia Holdings,Inc.  
Akira Tsuchiya

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5)

#### Akira Tsuchiya(en)

[Follow me on my website](http://www.assentia-hd.com/en) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on LinkedIn](https://twitter.com/Atutiya)

Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"

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