---
title: Whose life is it?
description: "More and more Japanese are active around the world.\nFor them, the world is their home country. It is the same field as in Japan.\nA way of life that respects oneself without worrying about what others think of you.\nThat is how to enjoy life.\n(Ichiro was featured in NHK's special program \"Professional\" at the beginning of the New Year.\nBack to the subject. Whose life is it?\nLife belongs to you"
---

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# Whose life is it?

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en/ceo-blog/author/akira-en)

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## Whose life is it?

Whose life is it? It's quite simple, it belongs to me.

You should understand more and more that life belongs to you. Life for yourself.

Despite the obvious fact, many people have lost sight of who they belong to.

I've been thinking about this lately. Unlike a generation ago, young people these days are very energetic.

Once upon a time, youth = freeter, NEET = no energy in life.

Momoko Ueda and Prince Hanikami-kun in golf, Markon and Prince Handkerchief in baseball,

The men's and women's ping-pong teams.

These young people, all around 20 years old, are enjoying their lives and enjoying their vocation.

What they love to do is what they do best! There is joy in their expressions.

The generation above them, Ichiro, Matsusaka, and other challengers in the major leagues,

Shunsuke and other soccer players in Europe.

More and more Japanese are playing active roles around the world, both in sports and in business. In sports and in business, too.

For them, the world is their home country. It is the same field as in Japan.

Believe in yourself and live as you wish.

Live a life of respecting yourself without worrying about what others think of you.

That is what it means to enjoy life.

A person who has mastered this path is heavy. Every word is heavy.

At the beginning of the New Year, Ichiro was featured in NHK's "Professional" special.

I was impressed. Even though I work in a different field, I was moved by his passion.

Back to the subject. Whose life is it?

Life belongs to you.

But it is the privilege of those who have made a sincere commitment to live their lives to the fullest.

Assentia Holdings Assentia Holdings,Inc.

Akira Tsuchiya Akira Tsuchiya

 

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5)

#### Akira Tsuchiya(en)

[Follow me on my website](http://www.assentia-hd.com/en) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on Twitter](https://twitter.com/Atutiya)

Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"

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[海外フランチャイズ](https://blog.assentia-hd.com/en/ceo-blog/tag/e6b5b7e5a496e38395e383a9e383b3e38) [飲食店](https://blog.assentia-hd.com/en/ceo-blog/tag/e9a3b2e9a39fe5ba97) [CEO Blog](https://blog.assentia-hd.com/en/ceo-blog/tag/ceo-blog) [JapaneseFranchise](https://blog.assentia-hd.com/en/ceo-blog/tag/japanesefranchise) [F&B](https://blog.assentia-hd.com/en/ceo-blog/tag/fb) [cafe](https://blog.assentia-hd.com/en/ceo-blog/tag/cafe)

### [Japanese food in the world!](https://blog.assentia-hd.com/en/ceo-blog/20190525?hsLang=en)

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en/ceo-blog/author/akira-en) 

[Read More](https://blog.assentia-hd.com/en/ceo-blog/20190525?hsLang=en)

[![](https://assets.st-note.com/img/1772116922-tQvx4XR1lmGEdBLJSKfw5PUN.jpg?width=1200)](https://blog.assentia-hd.com/en/ceo-blog/stories-paris?hsLang=en)

[ramen](https://blog.assentia-hd.com/en/ceo-blog/tag/ramen) [CEO Blog](https://blog.assentia-hd.com/en/ceo-blog/tag/ceo-blog) [JapaneseFranchise](https://blog.assentia-hd.com/en/ceo-blog/tag/japanesefranchise) [F&B](https://blog.assentia-hd.com/en/ceo-blog/tag/fb)

### [Overseas Business Partner Stories: Paris](https://blog.assentia-hd.com/en/ceo-blog/stories-paris?hsLang=en)

Our strong relationships with overseas partners stem from this very approach. We didn't just go looking for people who wanted to run famous Japanese franchises abroad!...

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en/ceo-blog/author/akira-en) 

[Read More](https://blog.assentia-hd.com/en/ceo-blog/stories-paris?hsLang=en)

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