--- title: Japanese food in the world! description: "In 2013, there were 55,000 Japanese restaurants worldwide.\nBy 2,017, the number was 118,000 restaurants.\n(According to the Ministry of Foreign Affairs of Japan, compiled by the Ministry of Agriculture, Forestry and Fisheries)\nDoubled in 5 years.\nIn 2019, the number of restaurants was 156,000.\n\n2013年当時は日本人経営率は５％程度。" image: https://blog.assentia-hd.com/hubfs/%E6%B5%B7%E5%A4%96%E6%97%A5%E6%9C%AC%E9%A3%9F%E3%83%AC%E3%82%B9%E3%83%88%E3%83%A9%E3%83%B32021.jpg --- [![Assentia Holdings](https://blog.assentia-hd.com/hs-fs/hubfs/Assenti_logo.jpg?width=993&height=142&name=Assenti_logo.jpg "Assentia Holdings")](http://assentia-hd.com?hsLang=en) Open main menu Close main menu - [Japanese franchise](https://blog.assentia-hd.com/japanese-franchise) - [Blogs](https://blog.assentia-hd.com/en/ceo-blog) - [Brand List](https://fc.assentia-hd.com/brandlist) - [Company website](https://www.assentia-hd.com/en/) - [English](https://blog.assentia-hd.com/en/ceo-blog/20190525) - [日本語 - 日本](https://blog.assentia-hd.com/ceo-blog/20190525) English [海外フランチャイズ](https://blog.assentia-hd.com/en/ceo-blog/tag/e6b5b7e5a496e38395e383a9e383b3e38) [飲食店](https://blog.assentia-hd.com/en/ceo-blog/tag/e9a3b2e9a39fe5ba97) [CEO Blog](https://blog.assentia-hd.com/en/ceo-blog/tag/ceo-blog) [JapaneseFranchise](https://blog.assentia-hd.com/en/ceo-blog/tag/japanesefranchise) [F&B](https://blog.assentia-hd.com/en/ceo-blog/tag/fb) [cafe](https://blog.assentia-hd.com/en/ceo-blog/tag/cafe) # Japanese food in the world! ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en/ceo-blog/author/akira-en) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.assentia-hd.com/en/ceo-blog/20190525) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.assentia-hd.com/en/ceo-blog/20190525) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.assentia-hd.com/en/ceo-blog/20190525) ![](https://blog.assentia-hd.com/hubfs/%E6%B5%B7%E5%A4%96%E6%97%A5%E6%9C%AC%E9%A3%9F%E3%83%AC%E3%82%B9%E3%83%88%E3%83%A9%E3%83%B32021.jpg) ## Japanese food in the world! In 2013, there were 55,000 Japanese restaurants worldwide; by 2,017 there were 118,000. (According to the Ministry of Foreign Affairs of Japan, compiled by the Ministry of Agriculture, Forestry and Fisheries) Doubled in 5 years. In 2013, the percentage of Japanese-owned restaurants was about 5%. Last year, I think the ratio itself was even lower. Overseas, there are still many restaurants that are called "fake Japanese food," but the major difference from that time is that the quality of Japanese restaurants operated by local managers has improved dramatically. People who have studied in the U.S. and Japan, studied business management, know Japanese food, and know the local market have created stores with cooler designs than those in Japan, and are developing Japanese restaurants that are accepted by the local community. They come directly to Japanese fishing ports to purchase food products, or buy products directly from the local market. I have talked with some of these managers in Vietnam, Thailand, and Indonesia, and their eagerness to learn about food is more than that of Japanese restaurant managers. They have less knowledge of Japanese food and ingredients than Japanese people. That is why they study. Many managers go directly to Japanese farmers to study. And they are starting to produce ingredients for Japanese food in their own countries. Ingredients are purchased from food suppliers. This is a far cry from the conventional position of food and beverage companies, which is to buy what is on that list. What they have in mind is not a sixth-generation food business or anything like that, but rather a more global vision of what food should be and what the food business should be like. Japan is the only country in the world where the population is shrinking, and the global issue is the enormous and expanding population growth. In such a situation, it is obvious that there will be a shortage of food supply. What to produce productively and how to create food business and restaurants in consideration of human health. This is a world view from the roots, not just a concept of guessing the type of business or bringing what is popular around the world to one's own country. Before Japanese food and beverage companies realize that Japanese food and restaurants are the best export products in the world, the global market is growing and growing, and only local people who realize this are growing big and taking the fruits. Japan can be in-bound, but it needs to go further out. It is good to stay in Japan and earn foreign currency on your own ground (inbound), but let's go out to earn more foreign currency. Inbound ⇄ Outbound Like the hunters and trading company men of the past, We should carry Japan on our shoulders and sell it to the world! I wish for such a spirit of management to emerge! Assentia HoldingsAkira Tsuchiya → My facebook  [![お問い合わせはこちら](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/5589776/f9271217-a658-4e87-bb4d-f4fc82a70e94.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/5589776/f9271217-a658-4e87-bb4d-f4fc82a70e94) [アセンティア・ホールディングスのフランチャイズについての考え方](https://fc.assentia-hd.com/ja/home?hsLang=en) ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) #### Akira Tsuchiya(en) [Follow me on my website](http://www.assentia-hd.com/en) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on Twitter](https://twitter.com/Atutiya) Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia" ## Related Articles [![](https://assets.st-note.com/img/1759226626-4U1zcjMbIOPwnYdJXqS9W5Ap.jpg?width=1200)](https://blog.assentia-hd.com/en/ceo-blog/euramen?hsLang=en) [ramen](https://blog.assentia-hd.com/en/ceo-blog/tag/ramen) [JapaneseFranchise](https://blog.assentia-hd.com/en/ceo-blog/tag/japanesefranchise) [Europe](https://blog.assentia-hd.com/en/ceo-blog/tag/europe) ### [EU Ramen Odyssey](https://blog.assentia-hd.com/en/ceo-blog/euramen?hsLang=en) From Nagano to Mongolia (Ulaanbaatar), and then to France (Paris)“Takesan,” the Paris ramen shop that remains incredibly popular even a year after openingI visited... [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en/ceo-blog/author/akira-en) [Read More](https://blog.assentia-hd.com/en/ceo-blog/euramen?hsLang=en) [![](https://blog.assentia-hd.com/hubfs/%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E7%94%A8/%E3%83%9E%E3%82%BA%E3%83%AD%E3%83%BC%E9%A3%9F%E5%9B%B3.png)](https://blog.assentia-hd.com/en/ceo-blog/20210105?hsLang=en) [CEO Blog](https://blog.assentia-hd.com/en/ceo-blog/tag/ceo-blog) ### [Maslow’s Hierarchy of Needs on Food](https://blog.assentia-hd.com/en/ceo-blog/20210105?hsLang=en) ## The Maslow of food! [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en/ceo-blog/author/akira-en) [Read More](https://blog.assentia-hd.com/en/ceo-blog/20210105?hsLang=en) #### About us - [Company Information](https://www.assentia-hd.com/en/company/) - [Company Profile](https://www.assentia-hd.com/en/company/company-profile/) - [Management Philosophy](https://www.assentia-hd.com/en/company/management-philosophy/) #### Services - [Franchise Opportunity\_Brand list](https://fc.assentia-hd.com/brandlist) - [Assentia Channel](https://youtu.be/yDV92Xmb1Tk) - [Ramen Franchise](https://www.assentia-hd.com/en/tag/ramen-franchise/) #### News - [CEO Blog](https://blog.assentia-hd.com/en-us/ceoblog) ### Subscribe to our email magazine Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Akira Tsuchiya(en)", "url" : "https://blog.assentia-hd.com/en/ceo-blog/author/akira-en" }, "dateModified" : "2024-04-21T04:52:24.441Z", "datePublished" : "2023-06-03T12:43:47.000Z", "headline" : "Japanese food in the world!", "image" : [ "https://blog.assentia-hd.com/hubfs/%E6%B5%B7%E5%A4%96%E6%97%A5%E6%9C%AC%E9%A3%9F%E3%83%AC%E3%82%B9%E3%83%88%E3%83%A9%E3%83%B32021.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.assentia-hd.com/en/ceo-blog/20190525", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.assentia-hd.com/hubfs/Assenti_logo.jpg" }, "name" : "Assentia Holdings,Inc" } } ```