The first franchise store supported by Assentia Holdings in Indonesia was opened in 2013. The following stores are operated by a single franchisee*. In line with Indonesia's economic development, we continue to franchise business formats that the country requires from Japan.
By 2024, 12 years later, various businesses have opened as franchises or under production.
The high-class izakaya OKUZONO opened its first branch in Jakarta, and its second branch opened in Bali in 2024. Both are large-scale establishments with seating for around 200 people.
The casual atmosphere of the restaurant, which is not as formal as a Japanese restaurant, is popular. The average customer spends USD30.
In 2024, we also opened a scratch bakery.
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In 2023, CASA CUOMO opened, named after the Italian chef Salvatore CUOMO, who is active in Japan. It expanded into the high-class Italian restaurant zone as a franchise.
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The ABC Cooking Studio, which is well known in Japan, celebrated its 5th anniversary in 2023. ABC is expanding throughout Asia, but Indonesia is the only country where it is being developed as a franchise.
After the success of the high-class izakaya OKUZONO, he went on to work on a high-class Chinese restaurant. He employed the same architect as OKUZONO, and succeeded in creating a world that neither Indonesians nor Chinese could produce.
The first business format in the high-end line is OKUZONO. It is a high-end izakaya. Rather than a Japanese restaurant, we have introduced an izakaya that can be used as a casual dining venue.
The first franchisee was the ramen restaurant “Bariuma”. There are now 10 branches in Indonesia. The interior has changed a lot in the 12 years since then. The taste has not changed. The same taste has earned top-class customer reviews in Indonesia.
The results of the Best RAMEN ranking in Jakarta in 2024 are shown on the far right. We were selected as one of the top three.
* I mentioned above that the above store development is carried out by a single franchisee, but to be precise, it is operated by multiple investors participating in each business format under the main shareholder of one company.