FC加盟店 フランチャイズ ceo blog

    Don't become a craftsman-manager.

    Akira Tsuchiya(en)
    Akira Tsuchiya(en)

    A craftsman-manager

    I had worked on Saint Marc Holdings Co. Ltd.
    As the founder fell into the situation of "Shokunin-Soagari" [craftsman uprising] in the early days, he began working on establishing restaurants without craftsmen. Shokuninn Souagari means that all the kitchen staff, as if by common agreement, do not show up one day and subsequently quit. Shokunin=Craftsman, usually used in a positive sense of craftsmanship, but in this context it can safely be used for its negative connotations.
    Cook = is not a Shokunin. They are creature of     inflexible ideas; hate change, reforms, or improvements; insist on every right and believe that neither shops nor enterprises will keep going without them.

    “The shop cannot run without me. So listen to what I say.” Their insistence creates a conflict between management and shop kitchen staff (on site). This could happen at a regular corporation as well.

    Executives and middle management.

    “Without me this department cannot carry on.”
    “If I quit, all staff would quit.” With this belief they confront management.

    The more important the company division, the more of those craftsman type middle managers appear.
    “    The company will be in trouble without me.”
    This is the result of, not totally optimal thinking, but people of suboptimal thinking being at the top of the department,

    This tendency is even more prominent abroad.

    A president of a foreign subsidiary, even if he is at a director level in Japan, he is a president abroad.
    The suppliers will be obsequious to him.

    It is a feeling he couldn’t have in Japan and it’s a pleasant feeling...
    Power and the environments make people strange, distorted from the essential aspect of management. A human being is a creature affected by the environment and cannot avoid it. It will be affected by both good and bad environment. When abroad, I was often asked what kind of person is appropriate to be assign abroad.

    Better a president’s avatar (alter ego) than those who speak foreign languages
    It is simply that.

    Assentia Holdings, Inc.
    Akira Tsuchiya
    Akira Tsuchiya(en)

    Akira Tsuchiya(en)

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    Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"