---
title: CEO blog(en) | FC加盟店
description: "FC加盟店 | Based in Tokyo and Singapore, the company supports overseas expansion of franchises. Also develops franchisees in Japan.\nCurrently operating 185 stores in 20 countries. In the area of domestic franchise development, there are 1,800 companies operating 8,000 stores.\nIt is a must-see for companies that want to develop their own business as a franchise, or for companies that want to consider joining a franchise as a means of diversification.\nWe also hold domestic and overseas business meetings using Zoom."
---

[![Assentia Holdings](https://blog.assentia-hd.com/hs-fs/hubfs/Assenti_logo.jpg?width=993&height=142&name=Assenti_logo.jpg "Assentia Holdings")](http://assentia-hd.com)

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# CEO blog(en)

Select Category ceo ceo blog フランチャイズ FC加盟店 franchise ship inbound

Posts about:

## FC加盟店

![](https://blog.assentia-hd.com/hubfs/%E6%B5%B7%E5%A4%96%E6%97%A5%E6%9C%AC%E9%A3%9F%E3%83%AC%E3%82%B9%E3%83%88%E3%83%A9%E3%83%B32021-1.jpg)

[FC加盟店,](https://blog.assentia-hd.com/en-us/ceoblog/tag/fce58aa0e79b9fe5ba97) [フランチャイズ,](https://blog.assentia-hd.com/en-us/ceoblog/tag/e38395e383a9e383b3e38381e383a3e38) [ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [Can Japanese restaurants and franchises business target the world?](https://blog.assentia-hd.com/en-us/ceoblog/japanese-franchises)

Jan 20, 2021, 3:13:31 PM

Firstly, about the franchise business, franchising it firstly appeared in America and expanded around the world.     
The number one share of the franchise market is held by America, followed by Japan in second place.

![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya](https://blog.assentia-hd.com/en-us/ceoblog/author/akira) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/japanese-franchises)

![](https://blog.assentia-hd.com/hubfs/UP%20%202020-01-31%2011.43.01-Jan-20-2021-06-05-49-43-AM.png)

[FC加盟店,](https://blog.assentia-hd.com/en-us/ceoblog/tag/fce58aa0e79b9fe5ba97) [フランチャイズ,](https://blog.assentia-hd.com/en-us/ceoblog/tag/e38395e383a9e383b3e38381e383a3e38) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog)

### [Don't become a craftsman-manager.](https://blog.assentia-hd.com/en-us/ceoblog/dont-become-a-craftsman-manager)

Jan 20, 2021, 3:11:15 PM

A craftsman-manager

I had worked on Saint Marc Holdings Co. Ltd.  
As the founder fell into the situation of "Shokunin-Soagari" \[craftsman uprising\] in the early days, he began working on establishing restaurants without craftsmen. Shokuninn Souagari means that all the kitchen staff, as if by common agreement, do not show up one day and subsequently quit. Shokunin=Craftsman, usually used in a positive sense of craftsmanship, but in this context it can safely be used for its negative connotations.  
Cook = is not a Shokunin. They are creature of inflexible ideas; hate change, reforms, or improvements; insist on every right and believe that neither shops nor enterprises will keep going without them.

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/dont-become-a-craftsman-manager)

![](https://blog.assentia-hd.com/hubfs/WL/%E3%81%B0%E3%82%8A%E9%A6%AC/IMG_3254.jpg)

[FC加盟店,](https://blog.assentia-hd.com/en-us/ceoblog/tag/fce58aa0e79b9fe5ba97) [フランチャイズ,](https://blog.assentia-hd.com/en-us/ceoblog/tag/e38395e383a9e383b3e38381e383a3e38) [ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [Management that has no shortage of talented employees.](https://blog.assentia-hd.com/en-us/ceoblog/management)

Jan 20, 2021, 3:09:44 PM

The merit of continuing to conduct the previously mentioned social gatherings with partners (Refer to 04 A social gathering with partners) was -- to attract and hire new talent. Compared to the time (1995 to 2006) when I was managing the Prime–Link restaurants, attacricting & finding employees is getting more difficult now. I often hear the difficulties of recruiting & hiring new talent, not many people attend recruiting information sessions, candidates often cancel interviews, not only is hiring Japanese difficult, but hiring foreigners is challenging and difficult as well. Although people say these things “people are not coming to recruitment information sessions” and “people don’t come for interviews”, but, in a labor-intensive business, such as the restaurant business, the target of recruitment is already within the company. 

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/management)

![](https://blog.assentia-hd.com/hubfs/1642025_s.jpg)

[FC加盟店,](https://blog.assentia-hd.com/en-us/ceoblog/tag/fce58aa0e79b9fe5ba97) [フランチャイズ,](https://blog.assentia-hd.com/en-us/ceoblog/tag/e38395e383a9e383b3e38381e383a3e38) [ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [Building of partners burning with enthusiasm](https://blog.assentia-hd.com/en-us/ceoblog/burning-with-enthusiasm)

Jan 20, 2021, 3:07:59 PM

The building of an enthusiastic partner (a person fighting for the same cause, the same vision and a comrade), does it require monetary reward? Could only monetary reward create a group burning with enthusiasm?   
When developing a service company, you often hear the following:

![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya](https://blog.assentia-hd.com/en-us/ceoblog/author/akira) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/burning-with-enthusiasm)

![](https://blog.assentia-hd.com/hubfs/Businessman%20standing%20in%20front%20of%20opened%20doors%20and%20making%20decision.jpeg)

[FC加盟店,](https://blog.assentia-hd.com/en-us/ceoblog/tag/fce58aa0e79b9fe5ba97) [フランチャイズ,](https://blog.assentia-hd.com/en-us/ceoblog/tag/e38395e383a9e383b3e38381e383a3e38) [ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [Do all the stores have surplus!?  The danger of this.](https://blog.assentia-hd.com/en-us/ceoblog/all-the-shop-have-surplus)

Jan 20, 2021, 3:03:13 PM

Are the stores in the red really bad?  
When you run stores, some stores will be in the red for sure.  
Management reaction to this situation varies and it differs.   
Close the stores immediately.  
Close the stores within certain period.

![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya](https://blog.assentia-hd.com/en-us/ceoblog/author/akira) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/all-the-shop-have-surplus)

![](https://blog.assentia-hd.com/hubfs/Businesswoman%20doing%20conference%20presentation%20in%20meeting%20room.jpeg)

[FC加盟店,](https://blog.assentia-hd.com/en-us/ceoblog/tag/fce58aa0e79b9fe5ba97) [フランチャイズ,](https://blog.assentia-hd.com/en-us/ceoblog/tag/e38395e383a9e383b3e38381e383a3e38) [ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [A social gathering with partners.](https://blog.assentia-hd.com/en-us/ceoblog/a-social-gathering-with-partners)

Jan 20, 2021, 3:01:13 PM

【Fourth】

![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya](https://blog.assentia-hd.com/en-us/ceoblog/author/akira) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/a-social-gathering-with-partners)

![](https://blog.assentia-hd.com/hubfs/%E4%BB%96%E7%A4%BElogo/starbucks.png)

[FC加盟店,](https://blog.assentia-hd.com/en-us/ceoblog/tag/fce58aa0e79b9fe5ba97) [フランチャイズ,](https://blog.assentia-hd.com/en-us/ceoblog/tag/e38395e383a9e383b3e38381e383a3e38) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog)

### [Howard Schultz（Founder of Starbucks）](https://blog.assentia-hd.com/en-us/ceoblog/howard-schultz)

Jan 20, 2021, 2:58:40 PM

The business performance of Starbucks in the U.S.A mainland is making a progress and recovery. This is where the founder, Howard Schultz, puts the most effort now. Communication with customers, new forms of communication, commitment to additional products. Starbucks clearly falls into the high price range amongst the coffee shops.The high-priced business is vulnerable to recession. Among recent food businesses performing well are gyoza shops (fried dumpling shops – Ohsho), Japanese family restaurants (Teishokuya), and McDonald's...It is only a group of companies that seems to be visibly in the low price zone. Actually, MacDonald’s is expensive. (Presentation technique?)

![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya](https://blog.assentia-hd.com/en-us/ceoblog/author/akira) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/howard-schultz)

![](https://blog.assentia-hd.com/hubfs/278777197_10228192099248427_5501512124092821903_n-1.jpg)

[FC加盟店,](https://blog.assentia-hd.com/en-us/ceoblog/tag/fce58aa0e79b9fe5ba97) [ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [Things I reflect about at the shop regarding corporate culture.](https://blog.assentia-hd.com/en-us/ceoblog/02/09/2016)

Jan 20, 2021, 2:47:16 PM

For the past 25 years, the business I've been involved in is the franchise business or the restaurant business.

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/02/09/2016)

![](https://blog.assentia-hd.com/hubfs/publicdomainq-0033818nhiydh.jpg)

[FC加盟店,](https://blog.assentia-hd.com/en-us/ceoblog/tag/fce58aa0e79b9fe5ba97) [フランチャイズ,](https://blog.assentia-hd.com/en-us/ceoblog/tag/e38395e383a9e383b3e38381e383a3e38) [ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [What is a corporation, or a company?](https://blog.assentia-hd.com/en-us/ceoblog/17/08/2016)

Jan 20, 2021, 2:23:55 PM

 20160817

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/17/08/2016)

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- [Franchise Opportunity](https://www.assentia-hd.com/en/worldbridge/)
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#### Services

- [Find a Japanese franchise](https://www.assentia-hd.com/en/2022/01/19/franchise-show-2022/)
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#### News

- [What is a corporation, or a company?](https://www.assentia-hd.com/en/our-spirit/what-is-a-corporation-or-a-company/)
- [Things I think at the shop](https://www.assentia-hd.com/en/our-spirit/things-i-think-at-the-shop/)
- [Howard Schultz](https://www.assentia-hd.com/en/our-spirit/howard-schultz/)

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