CEO blog(en)

New ideas that question common sense.

Written by Akira Tsuchiya(en) | Jul 8, 2023 2:11:37 PM

New ideas that question common sense.

Budget hotels are popular. Following in the footsteps of Toyoko Inn and Super Hotel in Japan, budget hotels are also popular in Asia. When I was a student backpacking around the world, I stayed mostly in cheap dormitories such as YMCAs. It was a place where backpackers from all over the world gathered in bunk beds. It was fun to exchange information with them.

Modern budget hotels are even more thorough.
AirAsia is famous for its low-cost carriers (LCCs), but it also operates hotels: tune hotels.
The company's thinking is consistent.
It has entered the facilities industry to eliminate waste in one fell swoop. Rather than eliminating waste, they make everything optional and give you the choice of what you want or don't want, as you like.
AirAsia and Tune hotel have the same idea. Make all hotel facilities optional.
Toothbrushes, hairbrushes, towels, air conditioners, televisions, etc., are all optional, and basic rates are kept low. If air conditioning or television is necessary, a remote control is provided.

Sure, there is always a toothbrush, razor, and soap that you don't use, but you don't have to pay for them. Why is the hotel charge the same if I don't use them? I thought so.

Airlines and hotels. What is the next equipment industry in the mind of the founder, Tony Fernandez?

Doubt common sense and think zero-based.

That is the common sense of the future business!




Assentia Holdings Inc
Akira Tsuchiya