One Night Love!
One Night Love!
When you walk down the street, you may wonder if they would go so far as this! Touts, flyers, and catches,
They are all shouting and fighting to attract customers. Retailers and restaurants alike are fighting to attract customers, as if they want to be a part of our stores.
As someone who used to work in the restaurant industry, I am saddened by this.
Is it really cost-effective to pay people an hourly wage and have them hand out flyers?
The measures to attract customers in this way are the same as One Night Love.
For the time being, it is a measure to make sales on a temporary basis.
There is no sense of wisdom or intelligence.
As long as it's good for today, that's all that matters.
Human beings need to fall in love and love others in order to build their character.
We grow by falling in love and being rejected.
Companies and stores are the same as people.
They grow by falling in love and being rejected.
What kind of customers are falling in love with you? What customers have rejected you?
It is too sad to be liked by anyone, or just anyone passing by.
Is your store crying?
Stores are to be nurtured.
What kind of people do you want your store to be liked by? This is the start of everything.
There are many different cuts of customer demographics and business types.
If it is people, male or female. Age groups: 。。。。
If it is a restaurant store, Western, Japanese, Chinese 。。。。
This is the usual cut and categorization up to now.
Attributes can be cut even from the customer mindset.
A restaurant that is good when you are somewhat lonely. A restaurant where you can cheer up.
A store you go to when you are in good spirits.
Now such a cut is more novel.
What kind of customers do you want to visit your store? What kind of mindset do you have?
How do you approach those people?
Use your wits and think about it.
It would be too lonely if the only measures we have are handing out flyers, discount coupons, and online coupons.
According to Dragger, "The purpose of every business is to create customers.
What does it mean to create customers?
How do we approach them, what, how, and to whom, and how do we get them to respond?
How do we approach them, how do we get them to respond, and how do we get them to come to the store?
It means thinking about how to create AMTUL for each target.
There is no long-term strategy in the activity of gathering customers just because anyone is available, like hunting.
What kind of store do you want to make? What kind of customers do you want to attract?
If you don't have a long-term vision, people won't come to your store.
But I understand. I understand.
Even if you say that, today's sales are 。。。。
I have experience with stores, so I understand.
But there is no future stability as an extension of today's "hunger relief".
I think you need to do marketing separately from the day-to-day operations of the store.
Strategic promotional marketing. It is necessary.
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Assentia Holdings, Inc.