--- title: The white hakama of the navy blue house! description: The white hakama of the navy blue house! image: https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg --- [![Assentia Holdings](https://blog.assentia-hd.com/hs-fs/hubfs/Assenti_logo.jpg?width=993&height=142&name=Assenti_logo.jpg "Assentia Holdings")](http://assentia-hd.com) Open main menu Close main menu - [Home](https://www.assentia-hd.com/en/) - [Inspection Tour](https://fc.assentia-hd.com/inspectiontour) - [Brand List](https://fc.assentia-hd.com/brandlist) - [Best ramen20](https://fc.assentia-hd.com/bestramenfranchise) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) # The white hakama of the navy blue house! ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.assentia-hd.com/en-us/ceoblog/the-white-hakama-of-the-navy-blue-house) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.assentia-hd.com/en-us/ceoblog/the-white-hakama-of-the-navy-blue-house) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.assentia-hd.com/en-us/ceoblog/the-white-hakama-of-the-navy-blue-house) ![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg) The white hakama of the navy blue house! I first heard these words 20 years ago. It was a comment from a respected business manager. I would like to ask you to look up the meaning, but I believe it is the original source of the word. 、、、、 Recently, I have had many opportunities to talk with the owners and then-managers of the franchisees with whom I shared both the joys and the pains of my former company. What I used to talk about management, education, dreams, and hospitality is now coming out of the mouths of these franchisees. And they talk about it with their experience and achievements in the field. Wooooooooooooo. This is the white hakama of the konya! This is the state of the shop. Everyone is growing in their own environment. The other day, I met a manager who was 25 years old 8 years ago. He is now a director of the company and has grown up a lot. I asked myself if I have grown that much too. 。。。。。。。。Probably, I have grown more than the SV at the headquarters. Why? The reason is simple. There is a difference in the sense of crisis that each individual has. Member stores are independent business entities. The sense of crisis is great. As Ryoma said, "I don't belong to any clan. We do not belong to any clan. If you have ties, you can't say anything. Lid wise words. A sense of crisis makes a person. If you are used to lukewarm water, you will become more and more frogs. Jump out! You only live once. Assentia Holdings Akira tsuchiya ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) #### Akira Tsuchiya(en) [Follow me on my website](http://www.assentia-hd.com/en) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on LinkedIn](https://twitter.com/Atutiya) Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia" ## Related Articles [![](https://blog.assentia-hd.com/hubfs/Businessman%20standing%20in%20front%20of%20opened%20doors%20and%20making%20decision.jpeg)](https://blog.assentia-hd.com/en-us/ceoblog/all-the-shop-have-surplus) [FC加盟店](https://blog.assentia-hd.com/en-us/ceoblog/tag/fce58aa0e79b9fe5ba97) [フランチャイズ](https://blog.assentia-hd.com/en-us/ceoblog/tag/e38395e383a9e383b3e38381e383a3e38) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) ### [Do all the stores have surplus!?  The danger of this.](https://blog.assentia-hd.com/en-us/ceoblog/all-the-shop-have-surplus) Are the stores in the red really bad?When you run stores, some stores will be in the red for sure.Management reaction to this situation varies and it differs. Close the... ![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/ceoblog/author/akira) [Read More](https://blog.assentia-hd.com/en-us/ceoblog/all-the-shop-have-surplus) [![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg)](https://blog.assentia-hd.com/en-us/ceoblog/the-mission-of-the-0-1-zero-one-tribe) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) ### [The mission of the 0 → 1 (zero one) tribe!](https://blog.assentia-hd.com/en-us/ceoblog/the-mission-of-the-0-1-zero-one-tribe) ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) [Read More](https://blog.assentia-hd.com/en-us/ceoblog/the-mission-of-the-0-1-zero-one-tribe) #### About - [Assentia Holdings](https://www.assentia-hd.com/en/) - [Franchise Opportunity](https://www.assentia-hd.com/en/worldbridge/) - [Business Design Firm](https://www.assentia-hd.com/en/2020/07/19/the-business-design-firm-a-new-service-that-turns-your-companys-core-business-into-intellectual-property-and-knowledge-industry/) #### Services - [Find a Japanese franchise](https://www.assentia-hd.com/en/2022/01/19/franchise-show-2022/) - [Find a Ramen franchise](https://www.assentia-hd.com/en/tag/ramen-franchise/) #### News - [What is a corporation, or a company?](https://www.assentia-hd.com/en/our-spirit/what-is-a-corporation-or-a-company/) - [Things I think at the shop](https://www.assentia-hd.com/en/our-spirit/things-i-think-at-the-shop/) - [Howard Schultz](https://www.assentia-hd.com/en/our-spirit/howard-schultz/) ### メールマガジン登録 Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram