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    Time is important.

    Akira Tsuchiya(en)
    Akira Tsuchiya(en)

    Time is important.

    Compared to the past, time seems to pass really fast.

    Even though 24 hours in a day have not changed.

    A day or a year seems to go by really fast. 。。。。




    I wonder why. Is it because I am getting older? Is that all?




    I used to waste a lot of time. I was killing time and doing time consuming activities.

    I escaped from things I didn't like and dared to consume time.




    And now?

    I don't want to waste time consuming. That's how I feel.

    It's like, I've set a goal for my life this year and I have so many things I want to do and I want to move faster and faster.




    Human mortality rate: 100%.




    Definitely 100%. So, yeah.




    What a waste. What a waste.




    It's a waste to waste time on something you don't want to do.

    Set a goal, and get to it quickly, quickly, quickly, in the shortest distance possible. Let's run as fast as we can.




    That's all there is to it.




    That's probably why time feels so short.

    I understand it myself.







    Assentia Holdings,Inc.
    Akira Tsuchiya
    Akira Tsuchiya(en)

    Akira Tsuchiya(en)

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    Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"