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    What is important in recruiting human resources!

    Akira Tsuchiya(en)
    Akira Tsuchiya(en)

    What is important in recruiting human resources!

    Recently, we have been receiving a lot of consultations about recruiting human resources.

    They want good people and want to hire them.

    However, when we ask them what kind of people are good and excellent for their company, they do not respond.

    The definition of excellent human resources should differ from company to company.

    Management philosophies are different and norms are different. If the definition is not clear, the basis for hiring will be shaky.

    It is often said. "We want people like Primelink's employees.

    As the founder of Primelink, I appreciate that, but....

    In fact, when I was running the company, I never had a problem in recruiting employees.

    I think it was because the HR department understood 100% of my ideas and interviewed me for the position.

    I was only in charge of the initial company information session and the final interview.

    (I always asked only two questions in the final interview. I can't tell you what the questions were...)

    I was 100% right in all of my decisions based on those two questions, and I still think I was 100% right.

    You can't tell because they try to gauge your knowledge and abilities during the interview.

    If you are trying to gauge human ability, you can find that out in the interview.

    I don't talk, they start answering the questions on their own, and I see tears in their eyes. It is a scene where they tell me what kind of person they are.

    I think this is because I have been hiring true to my nature.

    In short, perhaps we were able to do this because we had a clear idea of what kind of people we wanted as a company.

    Left brain, right brain, and mind are all important.

    It is what your company wants to value in them.

    Tsuchiya, Assentia Holdings,Inc.

    AssentiaHoldings,Inc.
    Akira Tsuchiya(en)

    Akira Tsuchiya(en)

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    Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"