--- title: What should change and what should be changed! description: What should change and what should be changed! image: https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg --- [![Assentia Holdings](https://blog.assentia-hd.com/hs-fs/hubfs/Assenti_logo.jpg?width=993&height=142&name=Assenti_logo.jpg "Assentia Holdings")](http://assentia-hd.com) Open main menu Close main menu - [Home](https://www.assentia-hd.com/en/) - [Inspection Tour](https://fc.assentia-hd.com/inspectiontour) - [Brand List](https://fc.assentia-hd.com/brandlist) - [Best ramen20](https://fc.assentia-hd.com/bestramenfranchise) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) # What should change and what should be changed! ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.assentia-hd.com/en-us/ceoblog/what-should-change-and-what-should-be-changed) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.assentia-hd.com/en-us/ceoblog/what-should-change-and-what-should-be-changed) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.assentia-hd.com/en-us/ceoblog/what-should-change-and-what-should-be-changed) ![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg) ## What should change and what should be changed! After Halloween at the end of October, the whole town is in Christmas mode. Even the supermarkets nearby are filled with Christmas songs. Christmas starts at the beginning of November. I like the Christmas season, so there is nothing better than a long Christmas season, but I hope it doesn't get dull. 。。。。 On a different note, I've been hearing a lot about people in the old-fashioned industry lately. It's an industry where goods are purchased but recorded as deposits instead of purchases. The book industry, the clothing industry, the book industry... The book industry, the clothing industry, the bookstore industry... Bookstores do not purchase merchandise. They simply rent space to display their books and return them when they are unsold. No matter how many books are browsed, they can be returned. It is an unusual industry. I believe that bookstores will never grow under this system. First of all, they don't make any effort to sell the books they stock, because if they remain unsold, they will be in trouble. If there are any books left over, they can simply return them and make a profit. Without effort and ingenuity, there is absolutely no growth. UNIQLO is doing well. UNIQLO is a SPA, which means it is a manufacturing and retailing company. They buy everything they manufacture and sell it responsibly. They sell with responsibility. (I wonder how Amazon is doing.) There is ingenuity in that. Therein lies the ingenuity. They have know-how on how much to order. Know-how in how to sell out the ordered products. They think strategically. That is why we grow. Where there is no risk, there is no growth and no strategic thinking. I once wrote an article titled "Enter through the Narrow Gate! I wrote an article titled "Enter through the Narrow Gate. Entering through a narrow gate = a situation where you are forced to work hard. That is why they grow. It is the same for real estate and financial institutions. The same is true for real estate and financial institutions. When you want to rent a store, you have to get a joint guarantee. They also provide joint guarantees when borrowing funds. They hedge risks and collect on their loans. In the U.S. and other countries, non-recourse is the norm. There is no idea of joint guarantees or guarantees for real estate either. They take risk and lend funds and real estate at their own risk. However, interest is high. This is the idea. This is the idea. I heard that the reason Starbucks was able to open stores in the U.S. all at once is because there is no such system as a guarantee deposit. (I think you can find this out by looking at Starbucks USA's financial reports, but I haven't checked.) This is where Japanese financial institutions cannot become the global standard. When collateral is taken, underwriting becomes lax. They don't work hard. They do not accumulate know-how. No growth. This is the spiral. 。。。。 The real estate industry is the same. Is it the Japanese national character? There is something deeply rooted in the Japanese people that needs to be fundamentally changed in order to win in the world. Akira Tsuchiya, Assentia Holdings,Inc. Assentia Holdings,Inc.Akira Tsuchiya ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) #### Akira Tsuchiya(en) [Follow me on my website](http://www.assentia-hd.com/en) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on LinkedIn](https://twitter.com/Atutiya) Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia" ## Related Articles [![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg)](https://blog.assentia-hd.com/en-us/ceoblog/japanese-franchisees-should-aim-for-the-world) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) ### [Japanese franchisees should aim for the world!](https://blog.assentia-hd.com/en-us/ceoblog/japanese-franchisees-should-aim-for-the-world) ## Japanese franchisees should aim for the world! A recent thought. ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) [Read More](https://blog.assentia-hd.com/en-us/ceoblog/japanese-franchisees-should-aim-for-the-world) [![](https://blog.assentia-hd.com/hubfs/444765342_3373784282753806_588579092377108508_n-2.jpg)](https://blog.assentia-hd.com/en-us/ceoblog/20240801) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) ### [Should the store manage the number of customers? The number of faces?](https://blog.assentia-hd.com/en-us/ceoblog/20240801) When you run a restaurant, you often talk about how many customers you had today.This is because restaurant sales are actually number of customers x number of customers.... ![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) [Read More](https://blog.assentia-hd.com/en-us/ceoblog/20240801) #### About - [Assentia Holdings](https://www.assentia-hd.com/en/) - [Franchise Opportunity](https://www.assentia-hd.com/en/worldbridge/) - [Business Design Firm](https://www.assentia-hd.com/en/2020/07/19/the-business-design-firm-a-new-service-that-turns-your-companys-core-business-into-intellectual-property-and-knowledge-industry/) #### Services - [Find a Japanese franchise](https://www.assentia-hd.com/en/2022/01/19/franchise-show-2022/) - [Find a Ramen franchise](https://www.assentia-hd.com/en/tag/ramen-franchise/) #### News - [What is a corporation, or a company?](https://www.assentia-hd.com/en/our-spirit/what-is-a-corporation-or-a-company/) - [Things I think at the shop](https://www.assentia-hd.com/en/our-spirit/things-i-think-at-the-shop/) - [Howard Schultz](https://www.assentia-hd.com/en/our-spirit/howard-schultz/) ### メールマガジン登録 Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram