TWO ROADS

人生は選択の連続だ。

人は、毎日毎日、毎時毎時、様々な選択を繰り返している。

人間、否が応でも生きている限り様々な選択を強いられる。

朝起きて、服はどうする、どのルートで会社に行く、昼食は何を食べる。コーヒーはサントリーかキリンか。。。。

毎時毎時選択しながら生きていると言っても過言ではない。

 

こと経営に関して言うと、

 

時代の趨勢の中で、

過去の選択を正しく、行い続けている人が成功者であり、

また失敗しながらでも成功の道を歩んでいる人が成功者。

 

1回の選択において

成功者で、過去の選択がなぜ正しかったのかを考えるひとは少ない。

非成功者で、過去の選択がなぜ正しくなかったのかを考えない人は少ない。

 

成功すると自分の判断が正しかったことは普通になり、何故正しかったのかまで過去に遡り、そして掘り下げて考える人はいない。

 

非成功者は、常に過去の選択の過ちを考え続ける。

何故だ何故だと。考えない人はいない。

 

成功の選択は成功者しかわからない。

実体験からえられるものだから。

 

ほんとうの持続する成功者は、

 

 

 

 

要は、失敗であれ、成功であれ、その要素を深く考えて咀嚼して、マーケットから、プロダクトから、あらゆる視点から成功と失敗の要素を分解して理解しているかどうかなんだろうと思う。

 

 

1回、2回の成功で終わる会社

ひとつ、ふたつの業態を成功させて終わる飲食企業

 

永続的に事業や業態を成功させ続けている企業

 

 

その違いは、結局はそこにある気がしてならない。

 

Two　Roads　どっちに行くか、簡単だけど難しい。

 

 

それが人生。それが選択。

 

 

 

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土屋

 

English ↓

Two Roads

What is the difference between successful and unsuccessful people? 

Life is a series of choices. People make a variety of choices 9,000 times every day, every hour of every day. We are forced to make various choices as long as we live, whether we want to or not.　What to wear when you wake up in the morning, which route to take to the office, what to have for lunch. Suntory or Kirin for coffee? 。。。。　

It is no exaggeration to say that we live our lives making choices every hour of every day. When it comes to management, we are in the midst of the trends of the times,　

The successful person is the one who continues to make the right choices in the past, and the successful person is the one who continues on the path of success even while making mistakes.　

Few people are successful in one choice and think about why they made the right choice in the past. Few people are non-successful and do not think about why their past choices were not right.　　

Successful people usually know that they made the right decision, and no one goes back and digs into the past to find out why they were right. Non-successful people are constantly thinking about the mistakes of past choices. Why, why, why. Who doesn't think about it?　

Only successful people know how to choose success. It comes from real experience.　

A true and lasting success is someone who always goes back and rethinks his or her past choices and decisions, and chews them over, without being swayed by the current trends of the time.　

Success comes from failure. Failures are also born from successes.　　

In short, whether it is a failure or a success, I think it is important to think deeply about and digest the elements of success and failure from all perspectives, from the market, from the product, and whether or not one understands the elements of success and failure by breaking them down.　

A company that ends with one or two successes, a food and beverage company that ends with two successful businesses, or a company that continues to make its businesses and businesses successful on a permanent basis.　

I think that is where the difference lies in the end.　

Two Roads Which way to go is easy but difficult. That is life. It is a choice.　

Assentia Holdings Akira

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