Now, what is your company's real product?
If you are in the restaurant business, are you in the business of serving food? If you are in the passenger industry, are you in the business of transporting people safely?
Is that really true?
Even in the same industry, the real product varies from company to company.
Even in the same restaurant,
A company that provides delicious food, a company that creates brands without end, a company that creates the best moments, a company that provides products as quickly as possible, and a company that provides products as cheaply as possible.
It depends greatly on how they are positioned. This is because managers and employees have different ways of thinking based on their corporate philosophy.
There is no such thing as what is good and what is bad. Is the target the product or the employee? Employees? Management?
It is the difference.
There is a company called Ryobi in Hiroshima. It is a company that manufactures tools and castings.
It is a company that manufactures and sells moulds, which is another way of thinking about real products.
But let's change the concept further,
"A drilling company that can drill holes in anything.
The moment we change our mindset to "a drilling company that can drill holes into anything," our corporate vision will broaden.
The business category in which we should expand expands. The playing field changes at once.
In which arena and with whom do we fight? In Japan or in the world?
The New Normal Era of the Corona Disaster
An era of uncertainty and discontinuity.
As I wrote in an earlier blog, "uncertainty" and "non-continuity" mean that we are in an era of great opportunities.
This is because great business opportunities lie in solving "inconvenience" and "nonconvenience. Convenience stores have solved inconvenience. Toyota's Kanban system eliminated inefficiencies.
When living in an uncertain world where tomorrow is uncertain, the important thing for a company is to diversify its business, as it is a discontinuous business in a completely different field from its core business.
Diversification without mistakes.
What are the keywords necessary to develop such a business with minimal risk?
Franchise.
When entering a new business field that has a very high potential for growth, which has a greater chance of success: entering the business with only the know-how of an amateur or asking for the guidance of a knowledgeable company?
What are the keys to success in the future?
To read through the future transition of various markets.
Ask for advice from knowledgeable firms in the fields you are considering entering.
Then, enter the market at once and grow at an unrivalled pace,
Food and Health
Food x TECH →Food tech
Health x TECH →Health tech
(Food + Health) x TECH →This is a field that we can look forward to in the future.
Assentia Holdings, Inc
Akira