Akira Tsuchiya

    Akira Tsuchiya
    Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries(180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"
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    Recent Posts

    How to sell things.

    by Akira Tsuchiya on Jun 4, 2023 12:19:56 AM

    Business transfers, corporate transfers and M&A consultations, starting this year!

    The first franchise sales operation was...

    Someone pleasant to talk to…

    by Akira Tsuchiya on Jun 4, 2023 12:11:49 AM

    Participating in the Franchise Show

    March 9, 2021 - We attended the Nikkei Franchise Show again this year.

    We have proposed...

    Life's Worth of Work!

    by Akira Tsuchiya on Jun 4, 2023 12:07:46 AM

    Life's Worth of Work!

    New Year's Day, 2022

    I would like to thank everyone in Japan for all your support over the past two...

    Management is child-rearing, store sales (sales promotion) is love life! Management (strategy) is parenting Store...

    The power of people

    by Akira Tsuchiya on Jun 4, 2023 12:00:00 AM

    First trip to a local city in a long time! (Introducing the project of Know-How Collective Genius)

    Now that I can no...