Can Japanese restaurants and franchises business target the world?

Firstly, about the franchise business, franchising it firstly appeared in America and expanded around the world.  
The number one share of the franchise market is held by America, followed by Japan in second place.

As a person who had worked in both countries, my opinion is that there are as many distincitve differences between the franchise businesses in America and in Japan just like the baseball and yakyuu (Japanese baseball).
Japanese idiosyncrasy. The best example of this is the defining characteristic of the member shops.

In most countries other than Japan, an individual becomes the franchisee. That particular individual expands the number of shops to ten and becomes “a corporate entity”, it happens frequently. Thereafter, the company itself becomes a product (multi-unit franchise), and is often bought out in most instances.

However, a corporate entity, which is in a totally different field, joins the franchise business and prospers, as in Japan, it is very rare in the rest of the world. Even in the world created by Venture Link, where I worked previously, it was an uncommon business scheme. What I did not understand at the time, I now understand it much well and better after having experienced both American and Asian franchise businesses. Our advantage is that we have been doing only this type of operation for nearly 30 years. Our method is that we build a business plan starting with establishing the franchise headquarters, making a hypothesis, verifying it, and then we keep on searching until finding a source of funds. Our confidence and belief is having continuously created our core know-how process. We will further evolve this unique Japanese franchise and expand it out to the world to to gain presence across the globe.

Most of the franchises around the world are franchises originating from America such as . McDonald's, KFC, Starbucks, Subway, Burger King. With our team spirit and business philosophy, we wish to introduce more of the franchise brands to the world. In the Restaurant business alone, most franchises started in America, so why not Japan as well.

Why America is dominant in this franchise industry?
Americans understand very well the meaning of “selling knowledge” and its merit.
Three industries in the world that Americans dominate:

１、Money market (Finance)

２、Information industry(IT）

３、Franchising
What they have in common is “Knowledge Industry”
America excels in selling knowledge.

At the moment, Japan does not...

However, the public institutions in Asia are also starting to notice it the significance of selling one’s own country’s franchises to the world. They are beginning to notice this.

The restaurant business.

For close to 30 years, I have been engaged in “franchising” and “restaurants” in Japan and I've been observing overseas for the past ten years. Japanese restaurants around the globe have been growing at an accelerating rate in recent years. There are 118,000 Japanese restaurants around the world. (According to a 2017 survey by the Ministry of Foreign Affairs of Japan, Ministry of Agriculture and Natural Resources Statistical Analysis Data). However less than 5% of them are owned by Japanese.

 Why?

The world is seeking Japanese cuisine, but no Japanese go out to the world, so locals are developing Japanese cuisine learnt by imitation. That doesn’t mean it’s bad. It’s good to expand the range.  Japanese cuisine called The Fusion is one of these.  Due to the effect of the Japanese yen depreciation and efforts to make visitors visa exempt, tourism to Japan finally exceeded 24 million people. Although it is still a small number from a global viewpoint .

One of the reasons to visit Japan is:
“I want to eat Japanese cuisine!”
Thus tourists encounter genuine Japanese food. They are fed up with “so called” Japanese food they’ve eaten in their own country until now; and want to eat 'real Japanese food'. Even after they’ve returned. It will certainly happen.
JETRO surveyed people around the world "What cuisine would you like to eat other than your own country’s dishes?"

The answer to this question and the most popular whic is ; “Japanese cuisine!”
Not French, not Chinese, not Italian, but Japanese cuisine.

Favorable winds!
The wind is blowing favorably for those who provide genuine Japanese cuisine!
Is one getting on the escalator going up, or isn’t one?
 It is company dependent, president dependent.
Considering the needs of the world, Japanese foods could possibly be the largest exporting industry.
The Japanese food business is such a growing  area in the food industry!

Therefore
Japanese food x Franchisin, our company aims to push-out these two industries into the world.
That’s what we do!

Assentia Holdings,Inc.
Akira Tsuchiya