--- title: CEO blog(en) | Akira Tsuchiya description: "Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book \"Gain F&B franchise business opportunities in Asia\"" --- [![Assentia Holdings](https://blog.assentia-hd.com/hs-fs/hubfs/Assenti_logo.jpg?width=993&height=142&name=Assenti_logo.jpg "Assentia Holdings")](http://assentia-hd.com) Open main menu Close main menu - [Home](https://www.assentia-hd.com/en/) - [Inspection Tour](https://fc.assentia-hd.com/inspectiontour) - [Brand List](https://fc.assentia-hd.com/brandlist) - [Best ramen20](https://fc.assentia-hd.com/bestramenfranchise) # CEO blog(en) Select Category ceo ceo blog フランチャイズ FC加盟店 franchise ship inbound Posts by: ## Akira Tsuchiya [Follow me on my website](http://assentia-hd.com) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on Twitter](https://twitter.com/Atutiya) Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia" ![](https://blog.assentia-hd.com/hubfs/%E6%B5%B7%E5%A4%96%E6%97%A5%E6%9C%AC%E9%A3%9F%E3%83%AC%E3%82%B9%E3%83%88%E3%83%A9%E3%83%B32021-1.jpg) [FC加盟店,](https://blog.assentia-hd.com/en-us/ceoblog/tag/fce58aa0e79b9fe5ba97) [フランチャイズ,](https://blog.assentia-hd.com/en-us/ceoblog/tag/e38395e383a9e383b3e38381e383a3e38) [ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) ### [Can Japanese restaurants and franchises business target the world?](https://blog.assentia-hd.com/en-us/ceoblog/japanese-franchises) Jan 20, 2021, 3:13:31 PM Firstly, about the franchise business, franchising it firstly appeared in America and expanded around the world.   The number one share of the franchise market is held by America, followed by Japan in second place. ![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/ceoblog/author/akira) [Read More](https://blog.assentia-hd.com/en-us/ceoblog/japanese-franchises) ![](https://blog.assentia-hd.com/hubfs/1642025_s.jpg) [FC加盟店,](https://blog.assentia-hd.com/en-us/ceoblog/tag/fce58aa0e79b9fe5ba97) [フランチャイズ,](https://blog.assentia-hd.com/en-us/ceoblog/tag/e38395e383a9e383b3e38381e383a3e38) [ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) ### [Building of partners burning with enthusiasm](https://blog.assentia-hd.com/en-us/ceoblog/burning-with-enthusiasm) Jan 20, 2021, 3:07:59 PM The building of an enthusiastic partner (a person fighting for the same cause, the same vision and a comrade), does it require monetary reward? Could only monetary reward create a group burning with enthusiasm? When developing a service company, you often hear the following: ![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/ceoblog/author/akira) [Read More](https://blog.assentia-hd.com/en-us/ceoblog/burning-with-enthusiasm) ![](https://blog.assentia-hd.com/hubfs/Businessman%20standing%20in%20front%20of%20opened%20doors%20and%20making%20decision.jpeg) [FC加盟店,](https://blog.assentia-hd.com/en-us/ceoblog/tag/fce58aa0e79b9fe5ba97) [フランチャイズ,](https://blog.assentia-hd.com/en-us/ceoblog/tag/e38395e383a9e383b3e38381e383a3e38) [ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) ### [Do all the stores have surplus!?  The danger of this.](https://blog.assentia-hd.com/en-us/ceoblog/all-the-shop-have-surplus) Jan 20, 2021, 3:03:13 PM Are the stores in the red really bad? When you run stores, some stores will be in the red for sure. Management reaction to this situation varies and it differs. Close the stores immediately. Close the stores within certain period. ![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/ceoblog/author/akira) [Read More](https://blog.assentia-hd.com/en-us/ceoblog/all-the-shop-have-surplus) ![](https://blog.assentia-hd.com/hubfs/Businesswoman%20doing%20conference%20presentation%20in%20meeting%20room.jpeg) [FC加盟店,](https://blog.assentia-hd.com/en-us/ceoblog/tag/fce58aa0e79b9fe5ba97) [フランチャイズ,](https://blog.assentia-hd.com/en-us/ceoblog/tag/e38395e383a9e383b3e38381e383a3e38) [ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo) ### [A social gathering with partners.](https://blog.assentia-hd.com/en-us/ceoblog/a-social-gathering-with-partners) Jan 20, 2021, 3:01:13 PM 【Fourth】 ![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/ceoblog/author/akira) [Read More](https://blog.assentia-hd.com/en-us/ceoblog/a-social-gathering-with-partners) ![](https://blog.assentia-hd.com/hubfs/%E4%BB%96%E7%A4%BElogo/starbucks.png) [FC加盟店,](https://blog.assentia-hd.com/en-us/ceoblog/tag/fce58aa0e79b9fe5ba97) [フランチャイズ,](https://blog.assentia-hd.com/en-us/ceoblog/tag/e38395e383a9e383b3e38381e383a3e38) [ceo blog](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) ### [Howard Schultz（Founder of Starbucks）](https://blog.assentia-hd.com/en-us/ceoblog/howard-schultz) Jan 20, 2021, 2:58:40 PM The business performance of Starbucks in the U.S.A mainland is making a progress and recovery. This is where the founder, Howard Schultz, puts the most effort now. Communication with customers, new forms of communication, commitment to additional products. Starbucks clearly falls into the high price range amongst the coffee shops.The high-priced business is vulnerable to recession. Among recent food businesses performing well are gyoza shops (fried dumpling shops – Ohsho), Japanese family restaurants (Teishokuya), and McDonald's...It is only a group of companies that seems to be visibly in the low price zone. Actually, MacDonald’s is expensive. (Presentation technique?) ![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/ceoblog/author/akira) [Read More](https://blog.assentia-hd.com/en-us/ceoblog/howard-schultz) #### About - [Assentia Holdings](https://www.assentia-hd.com/en/) - [Franchise Opportunity](https://www.assentia-hd.com/en/worldbridge/) - [Business Design Firm](https://www.assentia-hd.com/en/2020/07/19/the-business-design-firm-a-new-service-that-turns-your-companys-core-business-into-intellectual-property-and-knowledge-industry/) #### Services - [Find a Japanese franchise](https://www.assentia-hd.com/en/2022/01/19/franchise-show-2022/) - [Find a Ramen franchise](https://www.assentia-hd.com/en/tag/ramen-franchise/) #### News - [What is a corporation, or a company?](https://www.assentia-hd.com/en/our-spirit/what-is-a-corporation-or-a-company/) - [Things I think at the shop](https://www.assentia-hd.com/en/our-spirit/things-i-think-at-the-shop/) - [Howard Schultz](https://www.assentia-hd.com/en/our-spirit/howard-schultz/) ### メールマガジン登録 Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram