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    The mission of the 0 → 1 (zero one) tribe!

    Akira Tsuchiya(en)
    Akira Tsuchiya(en)

     

    The mission of the 0 → 1 (zero one) tribe!

    Fate of the 0 → 1 tribe.

    There are two types of people in the world: the "0 to 1" (zero to one) and the "1 to 2" (Ichikara).

    They are commonly referred to as the Zero Ichi Tribe and the Ichikara Tribe.

    The Zero Ichi tribe feels a sense of fulfillment in creating something from scratch.

    They feel value in their creations.

    The Ichikara feel the value of taking one and turning it into two, and then into ten.

    It is not an argument about who is better or more talented.

    It is a difference in talent.

    The Zero Ichi people live by sensibility. They value inspiration.

    The Ichikara value theory and reason.

    However, in order for the Zero Ichi Tribe to succeed, they often need the support of those around them.

    They need the support of those around them who understand them, and they also need financial support.

    On the other hand, the Ichikara have a certain amount of trust and support available to them.

    It is the achievement and success of the first group.

    The Zero Ichikara attract others with their thoughts and beliefs.

    The Ichikara attract others with their achievements.

    Zero Ichi requires great power. Creating something out of nothing requires great power.

    Creating something out of nothing requires a great deal more power than improvements and reforms.

    Mistakes can be made, and there is a lot of financial loss. There is also a lot of time loss.

    It is natural and inevitable because we start from nothing.

    Some people call it a detour or a loss of money or time.

    People who have never tried it out in the field always have such opinions.

    As a supporter of Zero Ichi, I think that is unfortunate.

    Think about it. What could you have done on your own? Could the current situation really have been created?

    In the first place, there is a situation where there might not have been even a single movement from zero to one.

    Motivating and making people feel (moved) is also a part of the zero first support. It is also the zero initiative support that actually gets it moving.

    I would like to continue to provide such zero initiative support that speaks of success with conviction.

    I want to continue to support the zero initiative that believes in itself and works for itself.

    Without ever betraying them.

    When people reach a certain level of success, they are divided into two major groups.

    Those who think that their past successes are thanks to themselves.

    Those who think that their past successes are thanks to the people around them.

    Each of them is fine.

    How about yourself?

    I don't have anything that can be called success, but in the process of creating my current environment from scratch four years ago, I was truly indebted to a certain group of people.

    The people who helped me the most during the process of creating this environment from scratch. I have nothing but gratitude.

    That is the only thing I want to always ask myself.

    I must never forget to be grateful!

    Always, always. Always and from now on.

    Assentia Holdings Akira
    Akira Tsuchiya(en)

    Akira Tsuchiya(en)

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    Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"