---
title: Priceless Acquisitions!
description: "私は会社を家族と思いたい。家族には絆があるし、ルールもある。\nいわゆる企業文化や行動規範というやつだ。\n私はお金で買えないものがあると思うし、そう思いたい。\n企業文化はお金で買えない\nM&A　MAとはなにか？企業文化との関係が大事\n財務デューデリ\n法務デューデリ\nいちばん重要なのは社員のマインドデューデリ。"
---

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# Priceless Acquisitions!

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en/ceo-blog/author/akira-en)

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## Priceless Acquisitions!

<Article from 2009.

Takeover battle: 。。。。 Thoughts.

Microsoft has made a takeover bid for Yahoo!

Since last week, both NASDAQ and NYSE are booming because of it.

What is an acquisition?

Necessary for corporate growth? Is it necessary to expand a business?

President Horie of Livedoor once said, "There is nothing that money can't buy.

What is a corporation? What is the meaning of working for a company?

If it is simply an equivalent exchange of time for money, then the conclusion is simple.

You are exchanging your life time for money,

I want to think of the company as my family.

I like to think of my company as my family. A family has bonds and rules.

It is what we call a corporate culture and code of conduct.

If the idea is to ignore the culture and just buy the company, then materially the acquisition is a success.

I think, and would like to think, that there are things that money cannot buy.

Corporate culture cannot be bought with money.

It takes years to build. It is really tough and hard to build.

But it collapses quickly. Really fast. It happens in an instant.

I can say this because I have experienced it many times.

Therefore, I can say that the key to success in corporate acquisitions is the ability (mind due diligence) to identify what is priceless and what is invisible.

The key to success in corporate acquisitions is the ability to discern what is priceless and what is invisible (mind due diligence).

Akira Tsuchiya, Assentia Holdings, Inc.

Assentia Holdings,Inc.Akira Tsuchiya

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5)

#### Akira Tsuchiya(en)

[Follow me on my website](http://www.assentia-hd.com/en) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on Twitter](https://twitter.com/Atutiya)

Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"

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