Posts by:
Akira Tsuchiya(en)
Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"
About the Partner Reception
About the Partner ReceptionI would like to talk about the details of the reception, as I have received questions from you. I have received questions from you about the...
No growth for a company without a philosophy!
No growth for a company without a philosophy!
Preconceived notions and stereotype
Preconceived notions and stereotype
There was a book called The Innovation Dilemma.
How is a brand created?
How is a brand created?
Branding a company is not something you can just leave alone.
What it means to be a successful franchisee!
What it means to be a successful franchisee!
I have been involved in franchising for 30 years.
Which is Your To-Do?
Which is Your To-Do?
Japanese food in the world!
Japanese food in the world!
Don't get the ring wrong!
Don't get the ring wrong!
Eleven years have passed since the first iPhone was released. The world's information revolution has moved forward in a single stroke. At a time when only large computers were available, Apple and Microsoft were competing with each other to bring a computer into the home, one computer per family! Apple and Microsoft competed to bring the computer into the home. From there, the iPhone (Apple) and Android (Google) have been competing to take the computer out of the home, to take the computer anywhere outside the home, and to take the computer on the go.