---
title: CEO blog(en) | Akira Tsuchiya(en) (4)
description: "Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book \"Gain F&B franchise business opportunities in Asia\" (4)"
---

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# CEO blog(en)

Select Category ceo ceo blog フランチャイズ FC加盟店 franchise ship inbound

Posts by:

## Akira Tsuchiya(en)

[Follow me on my website](http://www.assentia-hd.com/en) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on Twitter](https://twitter.com/Atutiya)

Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"

![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg)

[ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [The moment when the dots become lines!](https://blog.assentia-hd.com/en-us/ceoblog/the-moment-when-the-dots-become-lines)

Jul 8, 2023, 11:09:30 PM

## The moment when the dots become lines!

This phrase from the famous Steve Jobs commencement address at Stanford University.

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/the-moment-when-the-dots-become-lines)

![](https://blog.assentia-hd.com/hubfs/278777197_10228192099248427_5501512124092821903_n-1.jpg)

[ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [What I think of the restaurant!](https://blog.assentia-hd.com/en-us/ceoblog/what-i-think-of-the-restaurant)

Jul 8, 2023, 11:09:00 PM

## What I think of the restaurant!

The businesses I have been involved in for the last 25 years are either franchise businesses or restaurant businesses. It's either one of these.

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/what-i-think-of-the-restaurant)

![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg)

[ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [The Perils of All Stores in the Black!](https://blog.assentia-hd.com/en-us/ceoblog/the-perils-of-all-stores-in-the-black)

Jul 8, 2023, 11:08:25 PM

## The Perils of All Stores in the Black!

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/the-perils-of-all-stores-in-the-black)

![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg)

[ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [About the Partner Reception](https://blog.assentia-hd.com/en-us/ceoblog/about-the-partner-reception)

Jul 8, 2023, 11:07:54 PM

About the Partner ReceptionI would like to talk about the details of the reception, as I have received questions from you. I have received questions from you about the...

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/about-the-partner-reception)

![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg)

[ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [No growth for a company without a philosophy!](https://blog.assentia-hd.com/en-us/ceoblog/no-growth-for-a-company-without-a-philosophy)

Jul 8, 2023, 11:07:28 PM

No growth for a company without a philosophy!

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/no-growth-for-a-company-without-a-philosophy)

![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg)

[ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [Preconceived notions and stereotype](https://blog.assentia-hd.com/en-us/ceoblog/preconceived-notions-and-stereotype)

Jul 8, 2023, 11:07:03 PM

## Preconceived notions and stereotype

There was a book called The Innovation Dilemma.

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/preconceived-notions-and-stereotype)

![](https://blog.assentia-hd.com/hubfs/2020-12-31%2023.56.36.png)

[ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [How is a brand created?](https://blog.assentia-hd.com/en-us/ceoblog/how-is-a-brand-created)

Jul 8, 2023, 11:06:37 PM

## How is a brand created?

Branding a company is not something you can just leave alone.

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/how-is-a-brand-created)

![](https://blog.assentia-hd.com/hubfs/IMG_9823.jpeg)

[ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [What it means to be a successful franchisee!](https://blog.assentia-hd.com/en-us/ceoblog/what-it-means-to-be-a-successful-franchisee)

Jul 8, 2023, 11:06:09 PM

## What it means to be a successful franchisee!

I have been involved in franchising for 30 years.

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/what-it-means-to-be-a-successful-franchisee)

![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg)

[ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [Which is Your To-Do?](https://blog.assentia-hd.com/en-us/ceoblog/which-is-your-to-do)

Jul 8, 2023, 11:05:41 PM

## Which is Your To-Do?

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/which-is-your-to-do)

![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg)

[ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [Japanese food in the world!](https://blog.assentia-hd.com/en-us/ceoblog/japanese-food-in-the-world)

Jul 8, 2023, 11:05:12 PM

## Japanese food in the world!

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/japanese-food-in-the-world)

<https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en/page/3> [2](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en/page/2) [3](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en/page/3) [4](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en/page/4) [5](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en/page/5) [6](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en/page/6) <https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en/page/5>

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