---
title: CEO blog(en) | Akira Tsuchiya(en) (5)
description: "Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book \"Gain F&B franchise business opportunities in Asia\" (5)"
---

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# CEO blog(en)

Select Category ceo ceo blog フランチャイズ FC加盟店 franchise ship inbound

Posts by:

## Akira Tsuchiya(en)

[Follow me on my website](http://www.assentia-hd.com/en) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on Twitter](https://twitter.com/Atutiya)

Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"

![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg)

[ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [Don't get the ring wrong!](https://blog.assentia-hd.com/en-us/ceoblog/dont-get-the-ring-wrong)

Jul 8, 2023, 11:04:47 PM

## Don't get the ring wrong!

Eleven years have passed since the first iPhone was released. The world's information revolution has moved forward in a single stroke. At a time when only large computers were available, Apple and Microsoft were competing with each other to bring a computer into the home, one computer per family! Apple and Microsoft competed to bring the computer into the home. From there, the iPhone (Apple) and Android (Google) have been competing to take the computer out of the home, to take the computer anywhere outside the home, and to take the computer on the go.

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/dont-get-the-ring-wrong)

![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg)

[ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [A franchise business that can compete globally, before its time.](https://blog.assentia-hd.com/en-us/ceoblog/a-franchise-business-that-can-compete-globally-before-its-time)

Jul 8, 2023, 11:04:14 PM

## A franchise business that can compete globally, before its time.

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/a-franchise-business-that-can-compete-globally-before-its-time)

![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg)

[ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [Two Roads](https://blog.assentia-hd.com/en-us/ceoblog/two-roads)

Jul 8, 2023, 11:03:51 PM

## Two Roads

What is the difference between successful and unsuccessful people? 

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/two-roads)

![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg)

[ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [I'm looking for a job that pays well!](https://blog.assentia-hd.com/en-us/ceoblog/im-looking-for-a-job-that-pays-well)

Jul 8, 2023, 11:03:29 PM

## I'm looking for a job that pays well!

Some people come to the interview saying, "I'm not going to get a good paying job as long as I'm looking for a good paying job. As long as you are looking for a high paying job, you will never get a high paying job. As long as you are looking for a good paying job, you will never find a good paying job.

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/im-looking-for-a-job-that-pays-well)

![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg)

[ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [Making a Buddha...](https://blog.assentia-hd.com/en-us/ceoblog/making-a-buddha)

Jul 8, 2023, 11:02:57 PM

## Making a Buddha...

"A Buddha is made, but his soul is not put into it."

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/making-a-buddha)

![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg)

[ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [LCCs are changing the world!](https://blog.assentia-hd.com/en-us/ceoblog/lccs-are-changing-the-world)

Jul 8, 2023, 11:02:33 PM

## LCCs are changing the world!

LCC (Low Cost Carrier) will change the worldI was first exposed to LCCs in earnest when I moved to Singapore. Many LCCs are now operating in Japan as well.

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/lccs-are-changing-the-world)

![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg)

[ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [Medium Enterprises!](https://blog.assentia-hd.com/en-us/ceoblog/medium-enterprises)

Jul 8, 2023, 11:02:08 PM

## Medium Enterprises!

I was once involved in the development of various franchises.

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/medium-enterprises)

![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg)

[ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [Fighting the Brain.](https://blog.assentia-hd.com/en-us/ceoblog/fighting-the-brain)

Jul 8, 2023, 11:01:36 PM

## Fighting the Brain.

Fight against the brain (not NO). The brain does not want to do things that are unpleasant or troublesome. Getting up early in the morning is no different.

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/fighting-the-brain)

![](https://blog.assentia-hd.com/hubfs/%E7%B4%A0%E6%9D%90/%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%891.jpg)

[ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [Two Overseas Expansion Strategies](https://blog.assentia-hd.com/en-us/ceoblog/two-overseas-expansion-strategies)

Jul 8, 2023, 11:01:04 PM

## Two Overseas Expansion Strategies

Japanese Food is 2019 They currently have 156,000 restaurants worldwide. The number increases with each passing year.

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/two-overseas-expansion-strategies)

![](https://blog.assentia-hd.com/hubfs/%E3%82%BB%E3%83%9F%E3%83%8A%E3%83%BC/NOV11.2024/DSC02723.jpg)

[ceo blog,](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/ceoblog/tag/ceo)

### [Managers who Can and Cannot Speak about Their Philosophy](https://blog.assentia-hd.com/en-us/ceoblog/managers-who-can-and-cannot-speak-about-their-philosophy)

Jul 8, 2023, 11:00:39 PM

## Managers who Can and Cannot Speak about Their Philosophy

I was taught that a manager is a priest.

![Akira Tsuchiya(en)](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya(en)](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en) 

[Read More](https://blog.assentia-hd.com/en-us/ceoblog/managers-who-can-and-cannot-speak-about-their-philosophy)

<https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en/page/4> [3](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en/page/3) [4](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en/page/4) [5](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en/page/5) [6](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en/page/6) [7](https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en/page/7) <https://blog.assentia-hd.com/en-us/ceoblog/author/akira-en/page/6>

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