---
title: Torisoba ZAGIN
description: "RAMEN: Torisoba ZAGIN\nA business for people who are looking for “an extraordinary ramen shop”: a ramen business that has never been done before"
image: https://i1.wp.com/www.assentia-hd.com/en/files/2019/12/Torisoba.jpg?resize=300%2C198&ssl=1
---

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# Torisoba ZAGIN

![NOBU](https://blog.assentia-hd.com/hs-fs/hubfs/nobu.jpg?width=45&name=nobu.jpg) 

[NOBU](https://blog.assentia-hd.com/japanese-franchise/author/nobu)

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![](https://i1.wp.com/www.assentia-hd.com/en/files/2019/12/Torisoba.jpg?resize=300%2C198&ssl=1)

A business for people who are looking for “an extraordinary ramen shop”: a ramen business that has never been done before

 

 

 

## **Brand owner’s belief/ philosophy**

- “We want to provide high-quality hospitality. We want to deliver ‘extraordinary’ experience to our customers and for them to be happy and inspired. Good quality does not have to be expensive.”
- “Both the interior and exterior of the store would make you think of a *Kappō* (Japanese cuisine) restaurant. We want to provide products and space that make you want to take someone with you.”
- “A simple and consistent operation ”
- “We want to break the conventional image of ramen shops.”

## **Customer’s point of view**

- “Design, interior, staff uniform––whatever and wherever you look at in ZAGIN restaurant–– does not give away the impression of a ramen shop. The striking presentation of the dishes or the creamy chicken white broth; things that you have never tasted or seen in a ramen shop before.”
- “A welcoming atmosphere that female customers can visit on their own or can also be used for a date.”
- “Each and every employee seems to take pride in working at ZAGIN.”
- “1200 yen – 1300 yen per bowl is such a great price range for what you get.”

**![](https://i1.wp.com/www.assentia-hd.com/en/files/2019/12/Torisoba.jpg?resize=300%2C198&ssl=1)![](https://i0.wp.com/www.assentia-hd.com/en/files/2019/12/Honten2.jpg?resize=300%2C225&ssl=1)**

 

 

## **Characteristics of the business**

- The chicken white broth made with carefully selected ingredients; this broth is extracted by ZAGIN’s own unique method until it becomes rich and creamy, making the most of whole chicken
- Product development that will always be the object of interest to high-end customers in the city
- The factory produced soup (only the last stage of the process is done in the restaurant)
- Maintaining the high price range by achieving a high degree of perfection in each dish
- Having the headquarters do the soup making, which is the time-consuming part of the business, means that staff can concentrate on providing a high level of service
- The high unit price that maintains the profit margin high even after the amount of time and effort is subtracted
- No oil, no smoke, no cooking odour inside the restaurant
- Customer service that is modelled on the Japanese airline CA’s
- Visually attractive space
- Operating business while showing gratitude to everyone involved, and an educational system that develops this attitude

## **Investment information**

Initial investment: USD 250,000 per store

Number of administrators/ managers required: min. 1

Required store area: 60㎡ -130㎡

Number of workers per store: min. 6

## **FC HQ information**

HQ: Silver Grape Ltd.  
Number of directly managed stores: 11  
FC Stores: 7 stores (or more)

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