--- title: Smile 0 yen! description: "サービスをする側と受ける側。基本は対等であるべきだ\nサービスは、していただくものであり、お金で買うものではない\nしていただいたことに対する感謝の気持ちでお金を払うものなのだ\nネットは顔が見えない見えないからメールで何を書いても良いというものではない\n忘れてはいけない。その都度、人格がメルトダウンしていることを" --- [![Assentia Holdings](https://blog.assentia-hd.com/hs-fs/hubfs/Assenti_logo.jpg?width=993&height=142&name=Assenti_logo.jpg "Assentia Holdings")](http://assentia-hd.com?hsLang=en-us) Open main menu Close main menu - [CEO Blog](https://blog.assentia-hd.com/ceo-blog) - [国内FC](https://blog.assentia-hd.com/fc) - [海外向けFC](https://fc.assentia-hd.com/brandlist) - [月刊アセンティア](https://blog.assentia-hd.com/now2) - [English - United States](https://blog.assentia-hd.com/en-us/blog/20091007) - [English](https://blog.assentia-hd.com/en/ceo-blog/20091007) - [日本語 - 日本](https://blog.assentia-hd.com/ceo-blog/20091007) English - United States [ceo blog](https://blog.assentia-hd.com/en-us/blog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/blog/tag/ceo) # Smile 0 yen! ![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.assentia-hd.com/en-us/blog/20091007) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.assentia-hd.com/en-us/blog/20091007) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.assentia-hd.com/en-us/blog/20091007)   Smile 0 yen! The recent weather anomalies have shattered the transportation network in Tokyo. The last flight to Kobe was canceled and I was transferred to KIX one hour later. While I was there, I saw this scene. A middle-aged lady was complaining at the check-in counter of the airline, almost grabbing the staff. A middle-aged lady was complaining to the airline employee at the check-in counter. Finally, she almost tore off the employee's name tag from around her neck. She was about to tear off the employee's name tag around her neck and walked away. The man at the counter in the lounge was eating at me for canceling the flight. Show me the company rules, Show me the manual. The response is not right. He was complaining that the service was not right. It probably goes something like this. The flight is canceled! I'm in trouble if I don't get back to Kansai by the end of the day! I'm sorry, sir. Due to today's abnormal weather conditions, there are no flights arriving today. I know that. Anyway, I have to get back by the end of the day! Do something! It's an impossible task. But it's not their responsibility. They were not responsible for anything. If it was their fault or the company's fault that the flight was canceled due to abnormal weather, it would be their fault, but it was not their fault. It is not the fault of individuals. If it is the fault of the employees, then they are not to blame. However, This is due to the weather:... There was an interesting column in yesterday's Nikkei. It is a job where you apologize incessantly for complaints, stifle your feelings, and respond in a way that suits the other person, It is a job in which one has to suppress one's own feelings and respond to complaints with words and attitudes that suit the other person. It is called "emotional labor. Physical labor, brain labor, and emotional labor. American sociologist Arleigh Hockshield proposed this as the third form of labor. The customer is God, and there is no mistake at all. So when you receive a complaint, you just keep apologizing. I just keep apologizing. Emotional labor is said to be increasing along with the expansion of the tertiary industry. There must be countermeasures against secondary complaints. They want to get things over with as quickly and quietly as possible. Such a mindset is apparent. However, this is not in the best interest of the company, much less the customer. People who complain unreasonably and unprofessionally must not forget that each time they do so, their "character" is being lowered more and more. The repair of that "personality" can only be done with money. Repairing that "personality" cannot be bought with money. Once diminished, it cannot be replenished. It is never in the best interest of the customer. The nature of the service industry is changing. What is the service industry? The one who provides service and the one who is served. The one who pays and the one who receives money. Who is better? Who is better? It is not a question of who is better. The service provider and the service receiver should be equal. Basically, they should be equal. That is the essence of the service industry. Make no mistake. It is equal. Service is something you receive, not something you buy with money. It is something you pay for out of gratitude for what has been done. The same is true in the online business I am working on now. The Internet is faceless. People who would never say such a thing when talking to you face to face, But on the Internet, they change. This is the negative side of the anonymity of the Internet. Just because you can't see them doesn't mean you can't write anything in an e-mail. Don't forget. Every time you do, you are having a personality meltdown. 。。。。 Assentia Holdings, Inc. Assentia Holdings, Inc. Akira Tsuchiya ![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) #### Akira Tsuchiya [Follow me on my website](http://assentia-hd.com?hsLang=en-us) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on Twitter](https://twitter.com/Atutiya) Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia" ## Related Articles [海外フランチャイズ](https://blog.assentia-hd.com/en-us/blog/tag/e6b5b7e5a496e38395e383a9e383b3e38) [飲食店](https://blog.assentia-hd.com/en-us/blog/tag/e9a3b2e9a39fe5ba97) ### [Food culture in two ways!](https://blog.assentia-hd.com/en-us/blog/20110719?hsLang=en-us) [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) [Read More](https://blog.assentia-hd.com/en-us/blog/20110719?hsLang=en-us) [ceo blog](https://blog.assentia-hd.com/en-us/blog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/blog/tag/ceo) ### [Invisibility.](https://blog.assentia-hd.com/en-us/blog/20091005?hsLang=en-us) ## Invisibility. [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) [Read More](https://blog.assentia-hd.com/en-us/blog/20091005?hsLang=en-us) #### About us - [企業情報](https://www.assentia-hd.com/01_00/) - [会社概要](https://www.assentia-hd.com/01_00/01_01/) - [社長ブログ](https://blog.assentia-hd.com/ceo-blog) #### Services - [フランチャイズビジネス支援](https://fc.assentia-hd.com/ja/home) - [加盟店が主役のフランチャイズ商談会](https://fc.assentia-hd.com/franchise-fair-0) - [明日の本業を考える戦略合宿](https://fc.assentia-hd.com/bp-camp) #### News - [海外支援実績](https://fc.assentia-hd.com/ja/experience) - [フランチャイズブランド](https://blog.assentia-hd.com/fc) - [Assentia Now](https://blog.assentia-hd.com/now) ### メルマガ登録 Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Akira Tsuchiya", "url" : "https://blog.assentia-hd.com/en-us/blog/author/akira" }, "dateModified" : "2023-06-03T07:15:01.493Z", "datePublished" : "2023-06-03T07:15:01.000Z", "headline" : "Smile 0 yen!", "mainEntityOfPage" : { "@id" : "https://blog.assentia-hd.com/en-us/blog/20091007", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.assentia-hd.com/hubfs/Assenti_logo.jpg" }, "name" : "Assentia Holdings,Inc" } } ```