Restaurants and romantic activity!

Restaurants and romantic activities!

Quite some time ago, I wrote a comment on Facebook that the food and beverage business and romantic activities are similar. Like it! I said that I would write about my point of view after 100, and I really did, so I'm writing about it now ^^;.

This is the perspective I have been using for many years to see through food and beverage stores and brands.

This is a way of thinking that I learned from St. Mark's, the first company I helped, and evolved in my own way.

A restaurant is made up of the following five components.

Taste, atmosphere, service (hospitality), location, and price.

I always evaluate a restaurant on a five-point scale based on these five elements.

I also use these five factors as the basis for my evaluation when I am rebuilding a restaurant.

I think this is the perspective that customers naturally consider in their minds when judging a restaurant.

Taste 5 to 1 (5 is the best)

Store design 5 to 1 (5 is the best atmosphere)

Hospitality 5-1 (5 is the best hospitality)

Location 5-1 (5 being the best location for convenience)

Price 5 to 1 (5 being the best value for money)

Store A

Taste 3

Store Design5

Hospitality2

Location4

Price1

Considerations

The atmosphere of the restaurant is great, with a punishing design that costs a lot of money. The prices are quite high to match, but the taste is average, the rent is high, but the location is good, and the service is not.

This is the kind of restaurant.

Store B

Taste 4.5

Store design 2

Hospitality 4.5

Location 2

Price 4

Considerations

A restaurant that does not spend a lot of money on design and is in a remote area with a poor location, but has good taste, excellent employee service, and reasonable prices.

It is very important to know what your company or your restaurant's strengths are among these five factors.

It may be based on the founder's way of life, philosophy, culture, or any number of other factors.

It is nonsense to try to worship all of these five elements!

It is a waste of time and customers do not expect that much.

There is no need to be a perfectionist at all, but managers who are often blinkered on the basics do not know what the real product of their company or business is, so they want all the items to be close to 5.

I dare say that is nonsense!

Where does one's own business type fit into the five fields of business?

The strategy is to clarify this.

This is also written in the book that President Hoshino of Hoshino Resorts uses as his bible.

How to create a store that is truly highly valued by customers and has a high level of satisfaction,

Bring three of the five items close to the highest level and pull the remaining two up to at least the third level.

If I may venture to say so, the idea is to cut out the parts that are not necessary for the company's type of business. This is important.

Among the five items

Hard elements are

Store design and location

Soft elements are

Taste, hospitality, and price.

It takes a large investment for an existing store to change the hard elements. Therefore, the key to improvement in rebuilding is naturally the soft elements.

From the initial store construction, the ideal image of the business type should be created.

Although things do not always go as planned when the store is actually opened, it makes it much easier to make and validate hypotheses from there.

This is important.

If you evaluate your own business from this point of view, you should be able to see something.

What do you want your store to be to your customers?

What do you want to be valued by your customers?

Narrow down your focus.

It is important!

ps.

I thought these are similar to the activities for romance with women.... You may disagree.

As follows.

Taste = Sex

Store design = appearance, style

Hospitality = care, concern, gentleness

Location = Convenience, ease of meeting

Price = Cost of the relationship.

In such a situation, when you evaluate a romantic partner....

Taste = Sex = 5 H is the best FIT

Store design = appearance, style = 5 with the best appearance

Hospitality=Care, concern, kindness = 2 Not so good-natured.

Location = convenience, ease of meeting = 2 hard to meet

Price = Cost of socializing = 1 Expensive person

Well, it's okay, but...

Taste = Sex = 2 H is not good for me

Store design = appearance, style = 2 I don't like the appearance.

Hospitality=Care, concern, kindness=4

Location=convenience, ease of meeting=5 I can meet often but

Price = cost of socializing = 5 I don't spend a lot of money.

And this too...　

In the end, what do you look for in a romantic partner?

Assentia Holdings Pte Ltd

Akira Tsuchiya