Cakes＆desserts

    Uncle Tetsu CHEESE CAKE

    NOBU
    NOBU

    The Fluffy Japanese Cheesecake Loved All Over the World

    Light, jiggly, and melt-in-your-mouth soft, Japanese cheesecake became a global sensation thanks to viral mukbangs on TikTok and Instagram. Every satisfying jiggle and first bite captured online turned viewers into fans, making this iconic dessert a must-try experience around the world.

    If you've ever had a bite of Uncle Tetsu's cheesecake, you already know, it's not just dessert, it's a memory in the making. Light, fluffy, and gently sweet, this Japanese soufflé-style cheesecake has captured hearts from Tokyo to Toronto. Among the favorites, Uncle Tetsu stands out, not just for its signature fluffiness and delicate sweetness, but also for being a healthier choice, made with less sugar and no chemical additives. It’s a guilt-free indulgence that blends Japanese tradition with global appeal. Now, the opportunity to bring this global sensation to your market is open.

    Why Everyone Loves Uncle Tetsu

    Forget heavy, dense cheesecakes. Uncle Tetsu offers something different:

    • Soft and airy, like a warm hug
    • Light enough to enjoy after any meal
    • Just the right sweetness and without artificial additives to satisfy without overwhelming
    • Freshly baked in-store, several times a day

     

    It's a treat that even non-dessert lovers can't resist. Enjoy it warm from the oven for a delicate fluffiness, or chilled for a creamy, tangy finish. Either way, it's unforgettable.

    What Makes Japanese Cheesecake So Special?

    Japanese cheesecake, especially Uncle Tetsu's, is a masterpiece of balance. It combines the richness of classic cheesecake with the lightness of a soufflé, resulting in a cloud-like texture that melts in your mouth. Unlike Western varieties, it's not overly sweet or heavy, making it the kind of dessert you can enjoy any time of day. Its charm lies in the simplicity: high-quality eggs, cream cheese, milk, and flour, skillfully baked to achieve a jiggly, airy finish that feels almost magical.

    A Simple Menu, Full of Joy

    At the heart of the menu is our famous cheesecake, but we keep customers coming back with a few irresistible extras:

    • Honey Madeleines
    • Matcha, Chocolate & Original Cheesecakes
    • Triple Baked Cheesecake Tarts
    • Crème Brûlée Crêpes
    • Select hot and cold drinks (varies by location)

    Everything is crafted with the same care and Japanese attention to detail. It is perfectly portioned, beautifully presented, and consistently delicious.

     

     

    Small Footprint. Big Impact.

    Uncle Tetsu's business model is designed for efficiency and growth:

    • No central kitchen required
    • Small store layout = lower overhead
    • Open kitchen with see-through glass = built-in customer entertainment
    • Streamlined operations = quick service, minimal waste

    Whether in a train station, shopping mall, or city corner, Uncle Tetsu fits in and stands out.

    Customers Come for the Cheesecake, And Stay for the Experience

    Part of what makes Uncle Tetsu so successful is the emotional connection. Customers fall in love when they see cheesecakes baking behind glass, smell the oven's warmth, and take that first fluffy bite.

    It's a little moment of joy, a treat shared with friends, family, or coworkers. It's a brand that people return to not just for the food but for the feeling.

    A Proven Global Brand

    Uncle Tetsu is already thriving in:

    • 🇯🇵 Japan
    • 🇹🇼 Taiwan
    • 🇨🇦 Canada
    • 🇺🇸 USA
    • 🇸🇦 Saudi Arabia
    • 🇦🇺 Australia
    • 🇳🇿 New Zealand
    • 🇸🇬 Singapore and more

    Wherever it goes, Uncle Tetsu connects. The quality, warmth, and simplicity work across cultures, languages, and cities.

    Franchise with Uncle Tetsu

    If you're looking for a franchise that's affordable to set up, easy to run, and hard for customers to forget, this is it.

    HQ Support: Tetsu Global Inc. (Taipei & Toronto)

    Footprint: As small as 10–35 sqm, no central kitchen needed

    Ideal locations: High foot traffic, malls, stations, or lifestyle centers

    This is your chance to bring a world-famous dessert brand to your region, already proven, beloved, and built for today's market.

     

    Ready to bring Uncle Tetsu to your city?

    Let's talk. Contact Assentia Holdings for franchise information today.

     

    Investment information

    You will need to select a prime location in that city, so you will need capital.

    FC headquarters’ information

    HQ: TETSU GLOBAL, INC.（Taipei and Toronto)